Social Media - What is Google +?

Google + is the new social network of the search giant. The site feels like a clone of Facebook with the added advantage of grouping users together in what Google calls "Circles". The U.S. company has been trying to enter the social market for several years with Google Buzz Wave and failing miserably in the past. Many people have questioned whether Google could take the crown of Facebook Plus, to delve into this later;

At the moment the website is only accessible to users who have been invited directly from Google or friends already in the program. In the coming weeks everyone will be able to create an account and then the site of floats or sinks. We have been interacting in the new network and are learning what they have to offer.

The site offers users many of the same features as Facebook, from the options to upload images and videos, a way to chat with friends and share your thoughts. The main addition in Google Earth Plus brings to society is their "Circle" grouping element. The idea is that instead of publishing information to all your friends send their friends from college or just your family. Although this sounds like an interesting idea, some pioneers have found friends grouping to be difficult and unnecessary.

The main problem we see on the site is a place in the market. We have Facebook to share information with all our friends, Twitter is perfect for discovering small pieces of information and reading news, Youtube is the site for videos, etc. How a clone of Facebook help us? If for some reason you hate Facebook but I liked the idea behind it might have to change. Another possibility is that you are the type of person who wants an account at all and with Google is the place to interact with. If you are a normal user is just another place to create a profile that will have to maintain control and interaction within and gives no significant benefit.

Today's networks

Facebook and Twitter continues to manage large numbers of users to websites of the customer and we doubt this will change quickly. We believe that some companies will create a Google Account + to go with your Twitter, Facebook and YouTube account, but many are doing it without a plan.

Overview

Google, the more you win a lot of users over the coming weeks. As people try to network the site little by little is a user base in some way. The site can be a good place in the market for technology companies, but this time we do not see Google + be a good place to promote a high percentage of products and services B2C or B2B.

If you have a networking campaign with millions of users, please see our Social Media Marketing for more information.