What sparks in your mind when we talk about making a visual representation of a company? The thing which sparks in my mind is none other than a brand mark identity. They are in a huge quantity over the internet which shows how much the companies are now concerned about their unique business reputation.
Sports logo designs are thus also a big part of a company’s overall branding strategy. This brand mark identity is different for different sports including baseball, cricket, soccer, tennis etc. Players who are much concerned about their personal exposure get their own logo as well. Furthermore, coaches, commentators are also seriously thinking for their marketing as well by using effective corporate identities.
These brand marks plays a major role in injecting enthusiasm, spirit and love for their country which also tremendously boost up their morale. Research shows that high morale and self confidence is very important for a player to win a match.
Today, sports board and ministries have also drawn their business identities to enhance their reputation in this field. This is the reason you will find numerous kinds of brand mark identities over the internet and if you want to get a unique brand image for you team and country as well then you must seek knowledge and guidance before you actually hire any professional graphic designer.
Let us now discuss different requirements for different sports team brand mark identities.
Baseball team brand mark:
Baseball is the American’s hot favorite game that is played between two teams of nine players each. The goal is to gain runs as much as possible by hitting the ball hard to touch a series of four bases set up at end of the corners of diamond. Brand mark for such a game should posses what this game consist of like a bat, baseball ground, ball, gloves etc. The colors that are usually consociated with this game are blue, green, and white to remind a viewer of the game. Fonts that show the speed of the game are mostly preferred in these brand marks. The technique which the graphic designers often adopt is to use italicized fonts to depict the game’s nature.
Cricket team brand mark:
With the world cup fever going on these days, cricket has become the centre stage of the world. It is not only generating loads of sponsors but extreme media coverage as well. This is the best moment where one can drastically improve a cricket team’s standing on the world’s stage not only through the outstanding performance but a corporate identity as well. A sport logo design for this game mostly comprise of a country’s flag or anything that is related to a particular country. National colors are also very widely used in these corporate identities or colors taken from a country’s flag as well.
Hence, nobody can ever underestimate the inevitable importance of a brand mark for sports brand mark identity especially for a country’s team for it not only building up a country’s image but makes them look professional as well.
Tammy Becker is a senior graphic design consultant at a professional graphic design company. For more information Sports logo please contact at sport logo.