As now Facebook is teeming with millions retailers and businessman for increasing their client base, lets examine how these Facebook applications are becoming most profitable ventures for these bigwigs of today?
Wal-Mart is gaining distinction as the biggest earner in terms of revenue as per reports of 15th July and considered to be the largest trading corporations in the world, and there is yet again one more space where this giant is running: Facebook. The company has earned 13 per cent more fans only in the month of June shifting their agenda from the sixth to fourth place on the FBCI. It has quipped strategic moves with the contests and giveaways for their potential customers.
Just a month away from Black Friday 2010, Wal-Mart was seen expanding its sale base as well as its online sales. Following the steps of GroupOn and Dell, Wal-Mart made use of its exclusive social shopping applications. It achieved the distinction of having thousands of ‘Likes’ from its clients, as it involved its own customers to keep in charge of the lower prices. In case the deal hits the maximum number of ‘likes’ from the fans all around, the price would be reduced for everybody. At that time it struck the hundred ‘likes’ in just few minutes. Now Wal-Mart is enticing its consumers with the ‘Save Money’ option when buying the loads of apparels and accessories for everyday life. ChannelAdvisor reported saying they had exclusively conducted promotion campaign for Disney Pixar’s Cars 2 movie.
It’s yet again life with ‘Nokia Touch Me’ as Nokia touched the life of millions with their interesting and appealing applications. And for the job seekers there is more to it with Philly Jobs coming up with their application. “Facebookers” can have their heyday as Philly Jobs have released their application; you can search for the job, enjoy networking with your friends and can also share the listing of jobs. Philly Jobs with their animated applications are making their users to search for their jobs in the funniest way. Isn’t it interesting? And they are getting success too.
Along with it, Dell Computers and their Federated Media including the social media marketing agency and Graffiti Wall, the most popular Facebook applications. involved in an internet marketing campaign involving artists from Graffiti to participate in a contest that would build them in a creativity spree. Dell instead of creating its own application used Graffiti which already has ratings four out of five depending on reviews numbered 242 and around 177, 506 daily users.
Those Facebook members who were making use of Graffiti were made to join in the contest for wining 22 inch Dell monitor, with its theme “What does Green mean to you? This contest lasted for one week and thousands took part with great enthusiasm. Unlike the most marketing campaigns like investing in media advertisements, viral videos, and email marketing, this proved to be more successful, as winners were decided under their context of the regeneration comparing. This contest made the active members of Facebook so involved with their companies propaganda that they became quite associated, shifting them in a very opt manner to their cooperate websites.
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