The Impact of E-commerce on the Traditional Companies

With the development of the times, many new things are springing up, such as e-commerce. E-commerce is something new to the traditional business. As a matter of fact, e-commerce is online commerce, which includes almost all the things in the real world, such as retail shopping, banking, stocks and bonds trading and so on. Along with the advent of the e-commerce, its impact is obvious, especially on the traditional companies.

Nowadays, many traditional companies have achieved great success with the help of e-commerce, such as MH Industry Co., Ltd. Mh-chine.com is its website to carry out e-commerce business. And many traditional companies want to have better development. Here is my opinion on the impact on the traditional companies as follows.

It is well known that e-commerce has been popular on the market. From my point of view, it definitely has its own advantages.

First, it can save labor costs. E-commerce is different from the traditional business in employees. It does not need so many staffs, such as sales executive, sales managers, accountants, web designers and so on. Quite the opposite, what e-commerce requires more is technology. For instance, you can set an auto-responder to the feedbacks of the customers, which can not only save labor but also promote efficiency. E-commerce may help the traditional companies make a high profit.

Second, a tremendous buildup will be given through e-commerce. In the past, when we produced a new product, we spent much time and money on a good advertisement to make the product known to the customers. Sometimes, we needed to invite some stars to endorse the product. Compared to the traditional ways, e-commerce can make the customers all over the world know the product through the website easily. And through the website, the customers can have a general knowledge about the product.

Third, it can increase sales channels. E-commerce creates a new distribution channel for existing products. The customers needn't to go to the company to buy the product, while they can do it at home. E-commerce allows online trading and online payment, which will attract more and more potential customers. By this way, the traditional companies can expand the local market to the global market. Of course, e-commerce has many other advantages left for us.

Every medal has its reverse. So does e-commerce. It should be kept in mind that e-commerce also has disadvantages. For this reason, there are some problems worth being noticed.

First, as we know, e-commerce needs to rely on the Internet. So, it is necessary to be familiar with the computers. Basic knowledge is needed. There is no substitute for good preparation, if you want to have more people browse the website.

Second, e-commerce is full of high risk. Customers can't see the real product until they get it through online shopping. All the transaction is carried out through the internet. With the popularity of computers, more and more people choose to start a store online. Without exception, there are some stores to cheat customers. So, in my opinion, honesty pays. High reputation will definitely attract more customers. So, it is reasonable to foster a positive corporate image. Third, the acceptance and familiarity of e-commerce for the traditional companies will take some time. Enough patience is required.

All in all, the impact of e-commerce can't be neglected.