"Thinking is the talking of the soul with itself." -Plato (427 BC - 347 BC)
In addtion to astrology I've talked a bit about my other business- Pure Pooch all natural grooming products for dogs. Earlier this year we launched Pure Pooch shampoo at the Global Pet Expo. Now in the ensuing months I continue to followup with leads, send out samples, and market the product with the help of a marketing coach.
Marketing is essentially about "getting the word out," and the strategy and mechanics of doing so. It's a great learning experience for me and I've been working hard to get all the pieces into place. And I hope the words I write for my marketing copy will lead lots of dog owners to buy Pure Pooch! Like we used to say in church "name it and claim it!"
I want the words I write and share about Pure Pooch to lead me somewhere. Today's new moon in Gemini wants to know "where will your words lead you?"
The new moon occurs on Wednesday June 1, 2011 at 11° Gemini. The sign of the new moon describes the general theme of the month and in the air sign of Gemini this new moon offers us an opportunity to communicate, question, and share. However, this new moon is also a solar eclipse, which makes it even more powerful. And eclipse is like a special invitation from the universe. Not only is it a time for "beginnings," but for a really exceptional beginning.
As an air sign Gemini lives in the mental realm of the mind. Ideas, words, and data are all shiny balls that can grab its attention, for a short time at least. Gemini is curious and through questions, study, or mental acrobatics it strives to understand. However, once a puzzle is solved or an answer obtained it quickly moves on to the next one. Gemini is one of the four mutable signs along with Virgo, Sagittarius, and Pisces. Mutable signs exist between two worlds. In the case of Gemini those two worlds are the inner world of ideas and the outer world of spoken words. It's a constant dialog that switches between the inner and outer world of the mind.
Therefore, it will be important to stick with things this month and avoid being easily distracted. Mercury, the planetary ruler of Gemini, is in Taurus, an earth sign. Our desire for a destination may be frustrated by the speedbumps of everyday life. That's okay. Pace yourself, stay the course, and go for quality over quantity.
The new moon makes a trine aspect to Saturn in Libra. Saturn can add structure and accountability to our words and in the fellow air sign of Libra we may both express and expect fairness in our interactions. Saturn has been retrograde since late January and when it turns direct on June 12th we may be better prepared to create the social connections we need to move forward.
At this new moon ask yourself how writing, blogging, or public speaking will benefit you and where it could lead you. Avoid being distracted or easily bored. Overcome boredom by finding the angle or perspective that piques your curiosity, then dig deeper or go farther. Do be social and conversational.
If you know your chart more deeply look for the house that has Gemini on its cusp. We say that Gemini "rules" that house, or is in charge of it. The meaning of this house will play an important role in your life in the month ahead. For example, Gemini "rules" the seventh house in my natal chart. This house is about partnerships, clients, competitors, and spouses. This month I may want to focus on communicating in a new way with those kinds of people. This should bode well for my Pure Pooch marketing efforts! I then look to see if the new moon is making aspects to other planets in my chart and can begin to paint a picture of the various components of the cosmic weather this month.
Contact me if you'd like to explore how this new moon solar eclipse could affect your chart.
May the idea that leads you to your next best step find you this month. Namaste'
"Once we believe in ourselves, we can risk curiosity, wonder, spontaneous delight, or any experience that reveals the human spirit." e e cummings
Ron Archer is an astrologer living in Miami, FL. He uses astrology to help clients understand themselves better, make healthier choices, and cope with challenge and change. Ron blogs regularly on his website www.miamiastrology.com.