Twitter – the micro-blogging platform known to just a few people, until a few months back, has gone mainstream with more than six million subscribers. Of course, this number is growing on a daily basis. Even renowned news outlets including CNN, Fox News and others are leveraging Twitter platform to assess the reaction of viewers and have come up with discussions regarding breaking stories and issues.
So, let’s answer the question; how applicable is Twitter to business? Is it just another social networking platform, or does it have any business value?
By experience, Twitter is very beneficial for small and large businesses. The only distraction this platform may constitute is not allowing you to have time for family and friends – once you are stuck with Twitter and the huge benefits it offers your business, it is difficult to allocate time for pleasure.
Here are top ways by which Twitter can be beneficial to your business:
Warning: Ensure that you promote your offerings tactfully on Twitter and any social media forum. Don’t be all out ‘tooting your own horn’ – ensure that you contribute meaningfully to other issues discussed on the platform. You can emulate companies such as M&M, Southwest Air and a few others who use Twitter platform in a balanced way – mixing fun and business promotion on Twitter platform.
Also, Twitter helps you to carry out polls/surveys about how people view your product or services. You can also achieve brand management with Twitter. There’s a whole lot you can do to grow your business using Twitter platform.
Jeff Matthews is a freelance writer who writes about Internet marketing ideas To know about this subject and Jeff please visit http://www.aceinternetmarketing.ie