The majority of companies are making attempts to pursue their digital transformation initiatives. In doing so, they are using reimagined technological solutions and transforming how they connect, transact, and do business with their demanding customers.
But what’s driving this trend that is triggering disruption in most industries and redefining business models? Also, how can companies drive their digital transformation initiatives without a complete do-over?
There’s an endless list of initiatives that unravel how companies can kickstart their digital transformation initiatives. However, the “why” part always leads back to the business customer. That means companies must drive their transformation initiatives while delighting their customers and meeting their rising needs and expectations. Ergo, companies need to ensure that their business customers are at the heart of their digital transformation strategy. Companies should be able to address the growing needs and requirements of customers and meet them - securely, quickly, and easily. As per a report by Salesforce, 73 percent of customers want companies to take a look at their unique needs and expectations. Similarly, 85 percent of customers want consistency across different touchpoints.
One way to identify customers’ emerging needs and requirements and deliver the value promised to customers is to leverage a modern data integration solution. With automation and self-service capabilities, this approach enables companies to create enriched, cohesive buying journeys that have turned into table stakes for conversion.
Self-service data integration solutions enable businesses to connect with customers with speed and deliver the value promised to them without delay. In addition, by creating a single source of truth for the service or product, companies ensure the flexibility to seamlessly deliver the information of products or services across the digital shelf, the collection of digital touch points that customers face while they step into their buying journeys.
Further, automation through artificial intelligence and machine learning supports much faster and more secure data exchange processes, which helps companies create seamless customer journeys across the digital shelf.
This blog post discusses four ways in which modern data integration solutions enable companies to drive their digital transformation initiatives and deliver delightful customer experiences (CXs).
Companies can leverage self-service data integration solutions to meet the growing customers’ needs and demands and ultimately drive their digital transformation objectives.
1. Empower Non-Technical Business Users: Self-service integration solutions empower non-technical business users to create business connections much more quickly than legacy integration solutions. Since the integration process becomes faster, business workers need not wait to connect with customers. As a result, customers’ needs and requirements are met quickly. This fills customers with delight and satisfaction. Such happy customers act as positive brand evangelists for the company. Also, it’s likely that these customers buy more products or services from the company.
2. Speed Up Customer Onboarding: Business workers can onboard customers 80 percent faster with self-service integration solutions. Users need to just point and click through easy-to-navigate screens to create onboarding connections. In addition, these solutions enable new business customers to self-onboard, monitor, and manage digital interactions. The freedom that solutions give to customers actually helps companies build a positive impression on customers.
3. Free Up IT Resources: When non-techie business users implement data connections, IT is freed from implementing long custom codes and building extensive data mappings. Instead, they can focus their time on driving more high-value business priorities. Ultimately, companies can take steps to kickstart their digital transformation initiatives.
4. Identify Customers’ Needs and Requirements and Meet them: When Business workers connect with customers much sooner, it becomes easier or them to identify their emerging needs and requirements and deliver on them without difficulty. This delights customers and satisfies them. Such happy customers are more likely to buy more products or services from the company - and stay longer. Overall, self-service data integration solutions enable companies to meet the changing customers’ needs and requirements, thereby creating new revenue streams for the business.
Chandra Shekhar is a product marketing enthusiast who likes to talk about business integration and how enterprises can gain a competitive edge by better customer data exchange. He has 8 years of experience in product marketing for SaaS companies.