Businesses need to improve branding and user interaction if they want to maintain their position in the online market. And now, having a website is not enough. Customers are choosing mobile applications over websites, which indicates you must have a mobile app. Providing services on all the platforms gives them convenience and a chance for you not to lose customers.
Here are some more benefits that mobile apps have:
All businesses want faster customer service to enjoy their overall purchase experience. There is no doubt that mobile apps are way faster than mobile websites. There are a lot of brands with fast websites and mobile apps so a lagging website can cause customer discontent.
Mobile apps are built using frameworks that load faster than mobile websites' scripts. Mobile apps store data locally and so can retrieve data instantly. All this together makes mobile apps faster than mobile websites. Thus, the speed of a mobile app is an essential benefit of having it.
A personalized shopping experience can help you attract more customers. It can help you build an emotional bond with your customers. Customers like it when they are recommended by relevant products or something they were looking for earlier. And mobile apps are the best way to provide a personalized experience.
Mobile apps help analyze customer behavior, searches, locations, etc. and use all that data to provide a personalized experience to customers. If you have the right products to show, visitors would like to stay longer on your app. Personalized content is one of the most desirable ways to keep your customers coming back to you for their next purchase.
Mobile apps are accessible offline as well, upto some extent! If the user has the relevant data. If they wish to change or add anything, they might need an internet connection; otherwise, surfing the already loaded page is possible without the internet.
Thus, mobile apps help maintain engagement with your customers, even when they do not have an internet connection. From the business side of things, it is a fruitful factor as you maintain the connection with your customers online and offline.
Notifications are one of the unsurpassed ways to attract customers to have a look at your products. Sending them updates regarding your new launch or any upcoming discounts can keep them thinking about it. So, sending them notifications about it would convince them to open the app and have a look at products.
The in-app notification also helps remind customers about the products waiting in the cart or the sale ending in the next hour. Constantly staying in touch with the customers is All these are missed in websites, and that's why you should have a mobile application.
Mobile apps are affordable to build if you know the right way. Rather than developing native apps, which can cost you a lot of money and time, what you can do is invest in an app builder. For example, Magento 2 mobile app builder is a tool anyone with zero coding skills can use.
The one building the app has to drag and drop the icons, and that's how their app would look. Also, you get apps for both Android and iOS using the app builder. It reduces the cost of building two different apps.
Mobile apps can help you grow revenue if you understand the customer requirements. Even if you are a startup or a small business, if you use Magento 2 native app builder, as discussed in the article, you can have native apps at affordable rates. You can also build the app and save a lot of money, especially when you are ready to spend a lot.
Mr. Maulik Shah is the founder & CEO of AppJetty, a digital software products store specializing in extensions, plugins and apps for host of software platforms like Magento, WordPress, SugarCRM, SuiteCRM, Odoo, Dynamics CRM, etc.