Running an Ecommerce store is not a cakewalk. There are a lot of challenges like payment issues, order mismanagement, slow website, and whatnot. To offer the best service all the time is not an easy task. Having an eStore that has all important and required features is important to sustain in this competitive market. And for that, you need an eCommerce platform that is feature-rich, secure, reliable and is also cost-effective.
The best platform to fulfill your needs is Magento. Magento powers 2.3% of ecommerce stores across the globe. Brands like Jaguar, Ford, Liverpool, Landrover, Nestle Nespresso, and many more use the Magento platform. You can leverage this platform to scale your business to increase the revenue and brand value of your company. To know more about how you can do that, keep reading.
Extensions
Magento is a flexible platform. Magento gets updated with new features and extensions for its customers. There are two types of extensions available for Magento. Free and paid extensions. Magento extensions can help you simplify delivery, shipping, and payment processes. Thus, these extensions help with all the complex procedures and reduce mismanagement caused by it.
You can collaborate with Magento extension development companies and purchase ready-to-use extensions. You can also ask them to customize it as per your needs. These Magento extensions you purchase also get regular updates. Thus, making them more feature-rich and secure.
On the other hand, you can get these extensions developed from scratch by a team of developers. But this option can be expensive and time taking. Thus, based on your preferences you can choose extensions to simplify your after purchase services and more.
Mobile Responsive
Customers like to shop from their mobile as it is easily accessible anytime anywhere. Magento provides mobile responsive websites that work extremely well on mobile phones. Users won’t find any difficulty while browsing or placing orders from their phones.
Magento websites have less loading time and are highly secure. Thus, giving their users a quick and secure shopping experience. By utilizing PWA(Progressive Web Application) storefront to speed up your website and create a wonderful customer experience.
Multi-Platform Integration
Magneto allows you to integrate with a large number of third-party services like payment gateways, database apps, etc. With Magento, your users have secure and reliable multiple payment gateways options like PayPal, Stripe, etc.
Magento provides built-in Google tools like Google Analytics, Google Checkout, and Google Base to help understand the website’s performance. You can easily integrate third-party add ons to your Magento website without any restrictions.
Highly Customizable
With flexible and scalable eCommerce solutions, Magento also gives you the flexibility to customize. It provides you with limitless possibilities to extend your platform to create a unique brand experience. Magento has the potential to mold itself so that the store owners can modify it to any extent.
This platform also provides you the freedom to select a hosting partner of your choice. So, no need to be stuck with one single hosting partner.
SEO Friendly
Magento is an SEO-friendly ecommerce platform. It contains SEO features like URL structure, sitemaps, search-friendly, layered navigation, keywords, product title, meta tags, etc. that help an ecommerce website rank higher in search engines. This will help your buyers find your website on top and thus increase website traffic.
Magento also includes analytics to track and understand web traffic for you to take action wisely. This feature of Magento matters a lot when it comes to scaling the business.
Conclusion
Everyone loves Magento. Be it developers who have the freedom to make changes and add features as they want with Magento plugin development. Or be it merchants who have a website full of functionalities as they demanded. Give the Magento platform a shot and see the magic it does to your business growth.
Mr. Maulik Shah is the founder & CEO of AppJetty, a digital software products store specializing in extensions, plugins and apps for host of software platforms like Magento, WordPress, SugarCRM, SuiteCRM, Odoo, Dynamics CRM, etc.