With digitalization came a massive wave of transformation that changed the face of the Public Relations industry to a scale that it had to expand its channels to engage with audiences through various social platforms. Various types of content are created strategically and implied effectively to ensure the brand’s success to differentiate from its peers. Propelling a dedicated team to fulfill the needs and surpass clients’ expectations is Robyn Bordes.
The bellow are the highlights of the Interview with Insights Success a Best Business Magazine.
As the CEO of Illumination PR, Robyn implies a modern approach to public relations by implementing innovative methods to produce real results that contribute to the overall growth and success of the clients’ brands.
Illumination PR is a lifestyle, boutique PR firm that values and drives a work culture with ethics, dedication, honesty, and perseverance of its entire team.
Guiding the Next Generation
In her advice to budding entrepreneurs aspiring to venture into the PR sector, Robyn says, “Intern. Intern, Intern. This is a market that you want to make sure is right for you. It’s a lot of hours. It’s constant availability. Make sure you are going into the field you are interested in for the right reasons.
“An internship will properly prepare you for the field and for the type of clientele you want to work with. In speaking at colleges nationally, I saw a void in what they teach you for PR, as opposed to what you learn from working in PR. There needs to be that level of experience and understanding that you can truly only get from an internship,” Robyn concludes.
Source URL: https://www.insightssuccess.com/robyn-bordes-offering-consistent-top-tie...
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