The role of influencers is set to only grow with the changing online market strategies.
Every year social media brings new ways of branding and engaging potential customers. The digital world is undergoing a constant change and so are the brands. People have started adapting to the online shopping world and are always looking after clickable story ads or links to the websites posted by the influencers.
From the past few decades, influencers have taken over the globe. Everyone is utilizing the social media trends to be one with the mass. Whether it is buying a toothbrush or making a car purchase everything is done instantly online.
“Creativity has no boundaries.” This saying has been proved by many influencers from Kim Kardashian to Masoom Minawala. These influencers are balancing their own individual image with brand collaboration. So, if you are a budding influencer, one must need to understand the importance of the two, your individual popularity is the key to brand meet-ups & their image is in your hands after the tie-up. Thus, you have to be extra prepared with the online game.
According to Business Insider, brands are set to spend up to $15 billion on influencer marketing by 2022. This prediction was based on one of the reports of Mediakix Data.
After viewing these statistics if you are wondering about the trending influencer marketing strategies, then you need not have to go further. Whether you are a marketing guru or an influencer brainstorming for new marketing ideas, this blog, will help you in discovering influencer marketing trends for 2021 which will help in enhancing your existing as well as new branding strategies online.
7 Influencer marketing trends 2021
1. Micro and nano influencers are the future
This is a positive trend for the newbies and the ones who are growing their business digitally. Brands looking for influencers 2021 are focused on the audiences and their engagement ratios. They are looking for creative minds who are deeply engaged with their audiences and their activities online. Thus, if you are an influencer work towards your followers and increase your likes & gain loyalty, to get yourself notice in front of the brands.
2. Long term partnerships will be encouraged
Everyone thinks of a cost-effective variant when it comes to marketing. Gone are the days of micro experimenting with an online presence. No one will approach an influencer for one post. Now, there will be fully-fledged influencer marketing campaigns, which will consist series of postings on different platforms using varied features of the apps. To stay connected with the audiences one has to constantly evolve their marketing patterns. Brands will make sure that they are highlighted in every post, reel, story, etc., made through influencer collaboration. Thus, encouragement of long online partnerships will be the goal for 2021.
3. Performance-based deals
The collaborating brands will be looking for specific numbers. An influencer will be able to bag the deal only when he talks about a feasible, result-oriented number. One will no longer be able to fake it. The payment will be made based on the online views, clicks, and overall engagement ratio. If you are a budding influencer, then make a mental note of not over-promising or committing to a brand just for the sake of collaboration.
4. Niche influencer expertise
Influencers will continue to develop expertise in a specific genre. For instance, a fashion inclined individual will focus only to excel in the fashion business and ace the public game in it. Such a niche will help the brands to search for a perfect online face for their marketing campaigns. So, if you are an influencer, with the apt creative knowledge one has to make their feed attractive, to attract desired brands for online collaboration.
5. Increase in video content
With the popularity of TikTok and the introduction of Instagram reels, people are hooked on to the video world. The short videos are attracting the audience as it has engaging content and is informative for people. Sometimes, it also has a high entertainment quotient that catches one’s eyes. It is relatively easy to understand for every age category as well as the illiterate online audience. Thus, one reaches every individual possible through online video content marketing.
6. Authentic content creation
For the past few decades, the word “authentic” is heard out loud when it comes to online content. There are creators who steal others content to become famous among the mass. But brands looking for influencer 2021 will not be searching out for such creative minds. One has to be real, organic, and authentic with the idea & the content display of it. As an influencer, if you want to get noticed, build your own individuality, which will come by producing authentic content. The digital world is awaiting the presence of your new idea, unleash it to create a strong influencer identity.
7. Social commerce is the new venture
In this new technological world, every brand is after social commerce. A brick and mortar store is also after online shopping tactics. With social media getting so much attention, now every brand wants to showcase its offerings online. The linking to the website formula and posting item photos with a shop now button is the trending tactic of the year.
Conclusion
The ocean is full of fishes but only some can survive. One needs to embrace these survivor trends to become a popular face online. Creativity has no limits, and there is an endless market for creative people in the form of social media.
Being an influencer, you need to put yourself into a brand’s shoe and think alike. There are many ways for collaboration, but all have to be authentic and reach the audience in a positive way. Increase your loyalty, follower number, engagement ratio, and marketing tactics to get noticed in front of the brands. Let, the online audience do the talking for you, increased share-ability is the best way to attain a successful collaboration. Experience it for yourself.
Sohel ather, He is an author for this article