So, you have started your Magento 2 store. That's great! You could reach a wide audience and create global awareness of your product. However, having an eCommerce website is not enough. In a mobile-oriented world, your goal should be to take your business to your customers' pocket. Yes, I mean by a mobile app. A Magento 2 mobile app will help you provide your customers with a personalized experience.
According to the reports, by 2021, the mobile apps market will grow to $98.3 billion. Want to be a part of this market share? If yes, you must go for a mobile app Magento 2 specific. If no, well, you're at a loss then.
However, developing an app won't be easy. You can use the app builder, but still, you would require some professional help. So, here are some tips that will help you convert your e-store to a mobile app.
Mull Over the Ways
There are two ways to build your Magento 2 mobile app. One is to hire a development team and develop your app from scratch. While doing so, you'll have to explain your objectives, purposes, requirements, check the designs, be in constant touch with the team, test the app, etc.
The second option is to opt for an app builder. There are many readily available extensions, such as Magento 2 app builder that helps customers launch their eCommerce app in no time. These builders are designed to automatically extract your store data and convert it into an app.
The best thing is you can even customize it. If you feel like the features are unsatisfactory, you can customize the extension according to your requirements.
Therefore, depending on your requirements, choose whether you would go for custom development or use the readily available mobile app Magento 2 extension.
You can even go for the open-source clone scripts. You will need a development team, however, the efforts and the investment would be less than custom solutions.
Build User Interface
After choosing the development method, you need to design your mobile app. Just replicating your website in an app is not enough. You need to think about responsiveness, screen size, how the interface looks, etc.
Moreover, there might be a lot of elements on your website, but on a small screen, you need to organize and keep the space decluttered. So think about it and remove unnecessary options from the screen.
Also, make sure that the navigation pages on your mobile app are less than the website. Customers don't like scrolling too much. For them, a mobile app means a direct solution to the problem. If they want to look for a gadget, the one-click should navigate them directly to the gadget’s page. They don’t like navigating through 3-4 pages before the final checkout.
Therefore, your app navigation should be simple, and smooth. Add all the categories and sub-categories on the top.
Work on the Checkout Process
Do not make your checkout process lengthy. Customers get sick of lengthy questions, registration, and detailed descriptions before the final purchase. If they find that to purchase a product, they have to navigate 3-4 pages, they are likely to abandon the product.
So, keep your checkout process simple. Use an alternative approach to extract information. Ask users to log in from their Google or social media accounts. This way, they can check out in one go, and you can collect the information.
Also, offer your users with features to save their details for future purposes. By doing so, you can make the purchase quickly in a few steps.
If you don't want to increase your cart abandonment rate, ensure that you have a streamlined checkout process.
Last but not Least
Check the structure of your Magento 2 mobile app. Make sure it's streamlined and secure.
And finally, partner with a Magento 2 development company. You can even go for a readily available extension to develop your app.
Maulik Shah is the founder and CEO of AppJetty, a fast growing app and extension store for various technologies. He writes about multiple aspects of ecommerce technology and is enthusiastic about making online business management easy