Social media is a very versatile tool that has made a very huge impact on marketing. Brands, whether small or big, have resorted to social media to promote their products.
Social media marketing is basically the use of social media networks to increase public knowledge on products,there by improving sales.
Effects of social media on marketing
• Brands talk to customers on a personal level which help develop the customer`s loyalty as well as dependence on the company. Social media platforms provide opportunity for consumers to comment underneath the content of the firm. This beats the previous forms of marketing as brand owners were not able to interact with consumers on a personal basis. The gap between the producer and consumer was considerable distant then. The closer relation really improves sales as consumers tend to trust the brand more than before.
• There are various ways of expressions which include the introduction of GIF, emoji and stickers to speech which is in relation with how youths of these days interact. High resolution pictures and videos are used to improve interaction.
• Companies use social media to interact with their customers. Social media sites that focus on reviews really do come in handy in these cases. Companies are able to get honest feedback from individuals who use their products through these social media. The reviews also do help attract new customers to the business.
Consumer impacts
• Customers believe in fellow user reviews on tested products compared to persuasions by previous methods of advertising. Previous methods of advertising often features selected individuals on TV giving reviews on certain products. This method is often not trusted as the reviews are most likely initiated and influenced by the brand.
• Consumers trust producers more as they are able to directly interact with them. A bond is formed which in return has impressive effect on the sale of the product.
• Certain individuals with opinions highly respected by others are referred to as social media influencers. These individuals’ views on brands and products are placed in high regard and trusted. Therefore, products promoted by social media influencers are viewed as reliable and purchased.
Factors to consider before purchasing social media accounts
Some brands employ marketers to do the job for them while others handle it themselves. A brand might buy Facebook account with lots of followers to achieve this. The amount of audience reached matters in marketing. Hence, the brand might decide to build an account with lots of followers or go the easy way and buy one. Lots of sites are available for this. These sites offer social media accounts at affordable prices.
• The method of gaining the followers.
• The niche of the account to be bought.
• The number of followers
• The country of origin of the followers of the account.
• The price of the account
These are very important to know in order to avoid purchasing accounts that might be built with false followers. These followers always seem programmed as they generally post generic comments under posts. Most do not even have any engagement whatsoever with the posts.
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Social media platforms provide opportunity for consumers to comment underneath the content of the firm. This beats the previous forms of marketing as brand owners were not able to interact with consumers on a personal basis. The gap between the producer and consumer was considerable distant then.