It is common practice in business for bigger companies to swallow the smaller ones. They see a company doing something right, decide that they want it to be part of their business model and so they buy that company out. That is called an acquisition. You might also want try playing Book of Dead slot game.
However, what if two companies want to share their assets and start working together as one brand? That is called a merger and it is very prevalent in the current economic climate.
So much so that slot developers are merging left, right and centre. Here are mergers that have happened between slot developers that you may not have been aware of.
The most recent shock amongst slot players that keep an eye on the business side of things was when Evolution Gaming merged with not just one but two slot developers.
Evolution Gaming became a titan of online live casino games in 2019 and it looked as if they were going to keep going this way. However, in June 2020, they completed a deal to merge with Red Tiger Gaming and NetEnt. Two hugely popular slot developers.
Red Tiger are known for their style and NetEnt are known more for their substance. Now, the output from both of these companies will now be released under the Evolution Gaming banner.
EyeCon are a slot developer that favour the animated style when creating their slot games. As their name suggests, MicroGaming are a slot developer that focus mainly on mobile slots and providing video slots for multiple devices.
What if these two concepts were to be combined? That is what is likely to happen since EyeCon have put things in place to begin proceedings to merge with MicroGaming.
The Idea behind this merger has been stated by EyeCon stated as putting their unique brand of slot games on MicroGaming software. That doesn’t sound like such a bad thought. Keep your eyes peeled for when this goes through.
Just because EyeCon are out making merger deals of their own, that does not mean they are immune to being merged. In 2017, the slot developer made an astonishing deal with Playtech.
They did not buy up their entire catalogue however. Playtech made a deal to distribute and own EyeCon’s bingo game content. This is a stellar example of a perfect merger.
Playtech were struggling to find great bingo games for their site. EyeCon were making great bingo games. Therefore, it made sense for Playtech to buy out that section of EyeCon’s catalogue. The perfect merger.
These are just some examples of upcoming mergers and ones that have already happened. In each case, you can see why the merge between slot developers happened. With that in mind, perhaps you might have a better understanding of future mergers. After all, slot games are a rapidly increasing business.
A blogger from TX.