TikTok, also known as Douyin in China, is a Chinese app that is now considered as one of the most popular video sharing platforms across the globe. It is also one of the most downloaded apps that is why many people are familiar and are even active in using this app. It has a lot of features that mainly offer its users the ability to record and share any video they like for at most 60 seconds. They can as well edit and beautify their videos to be more creative and to attract more viewers and followers. TikTok allows messaging as well and has a lot of filters and effects just like other social apps.
Unlike any other social media apps wherein the very first thing you see once you open the app is the feed of your friends, TikTok diverts you to a page called “For You”. This page shows you the videos you have interacted the most or even just watched. This is actually what makes TikTok unique due to its algorithmic feed observation.
What you see most in the “For You” page have qualitative video content from different influencers worldwide. Most videos have gone viral and are shared and liked by many users. Some influencers would even want to buy shares in tiktok to help them reach more engagements and gain as many followers and likes as they can. They can even promote their products and market their other social media accounts to obtain more popularity.
TikTok has also achieved its popularity because of the variety of videos you can find in the “For You” page. Most popular genre of viewed and followed videos are dance challenges, duet challenges, acting challenges, make up tutorial and transformations, video transitions, educational, and even videos for self-improvement.
The TikTok app is not only used for fun and entertainment but boosting one’s confidence as well. There are actually a lot of content creators on TikTok who promote self-enhancement and raising mental health issues. They are usually professionals like Psychologists, Therapists, and other Medical personnel who want to expand their field in digital technology. They raise awareness on health issues and provide tips to achieve a healthier living and to spread positivity thru social apps. They also share their knowledge on how to properly improve your mental, social, physical, and emotional aspects so that you live a happier and healthier life.
Those are actually the main reasons why TikTok became so popular in just a short span of time. People find TikTok not only a hub for enjoyment but also a source of knowledge and hope. Hence there is no question why the engagement of TikTok has reached the highest. There are even a huge number of monthly users ranging from 500 million to 1 billion who are actively using TikTok. Not only millenials are the main users of this app but as well as boomers who want to always hop on every trend.
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They raise awareness on health issues and provide tips to achieve a healthier living and to spread positivity thru social apps. They also share their knowledge on how to properly improve your mental, social, physical, and emotional aspects so that you live a happier and healthier life.