eCommerce businesses have gained much popularity in the past few years. Today, people across the globe either want to or have already launched their online stores. Owe it to the big profits that online businesses offer to entrepreneurs. This trend has created the need for website development platforms. While many outlets have emerged, cloud-based Magento store development has become the most popular choice in a brief period.
Magento has everything you need to make sure your eCommerce store has a solid foundation to make it a success. Being an open-source platform, Magento is a highly preferred CMS for developers. Both small businesses and established brands can use it for designing easy to navigate, feature-rich sites.
The latest version of Magento comes with advanced features that make it the most reliable, scalable, and robust solution for every size and scope of businesses. If you’re still on the fence about using this all-in-one, open-source platform, then here are ten big reasons to use Magento:
1. Superior Performance
A fast-loading, user-friendly website can send your sales skyrocketing. With Magento, you get high performance and many extensions (both free and paid) to make your online store stand apart from the rest. If you’re looking for a robust website that offers the ultimate shopping experience, then Magento is your right choice.
2. Higher Scalability
Customization is a critical feature in the Magento eCommerce platform. Being a PHP-based solution gives you full freedom to accommodate the ever-changing preferences of your customers. Magento empowers online businesses to evolve with evolving industry practices. It offers an extended hand to your developers to scale your site as per the latest market trends. With Magento, store owners can take their website to the highest level of convenience for online shoppers.
3. Mobile Responsive & SEO-friendly
Everyone uses a smartphone for online shopping. Isn’t it? With easy order placement on a mobile-responsive store, you can expect maximum conversions and profits. But, what if your website is still receiving no response? Fret not, Magento is also optimized for search engines! With Magento SEO, your online store is fully-equipped to drive more traffic and manage more transactions all through the year.
4. Improved Security
This risk-free platform allows you to take a secure approach that keeps all your confidential data safe from security breaches. Whether it is primary product information or personal data from your customers, cloud-based Magento store development comes with enhanced security for your site. Your online shoppers can rest assured that their credit card details will remain secure for all payments.
5. Advanced Search
Tech-savvy online shoppers prefer to search through products directly. This makes it very important to integrate filtered search on your site. It also ensures that you don’t miss out on your busy online shoppers who search for products on-the-go. So, if you want to maximize your conversions, you can leverage Magento’s intelligent search feature. This advanced navigation option gives instant results to your visitors and makes the purchase decision quick and easy for them!
6. Automated Reports
You cannot optimize what you don’t measure. So, once your online store is live, you’d want to monitor your KPIs. Magento enables you to stay on top of your business performance with analytics and auto-generated reports. When you can track your customer acquisition cost, sales and traffic sources in real-time, it becomes much easier to make changes and maximize profits.
7. Multi-Store Dashboard
When you have many stores to manage, you’re bound to face issues. But, cloud-based Magento store development can help you overcome every obstacle with its multi-store dashboard. This means that you can manage and monitor all your online stores with a unified admin panel. You can save your valuable time and effort with this unique feature that makes Magento a go-to solution for several eCommerce businesses worldwide.
8. Integrated Marketplaces
Being an online store, you don’t want to lose the massive chunk of revenue you can drive through marketplaces. This is why Magento allows you to make the most profitable marketplaces like eBay and Amazon. With Magento, retailers can create an omnichannel experience and expand their online reach to a massive customer base and drive more profits.
9. Fully-Loaded Promotion System
Magento is a powerhouse of marketing! It allows you to create unique promotional offers and discount codes that attract more customers and increase your sales. You can run seasonal campaigns and promote festive sales to keep your business up and running round-the-year. With Magento, you can engage and convert maximum visitors with compelling ads and personalized landing pages.
10. Customizable Product Listings
Magento makes it easy for you to add, edit, monitor and manage your product catalogs with a user-friendly listing interface. You can exercise total control over your products and customer feedback. Anyone can handle the admin panel without any technical expertise. Whether you want to add grouped products or delete the single ones that are out of stock, Magento is the best platform for your online business. With a hassle-free platform, you can stay focused on increasing your profits.
In a Nutshell
If you can manifest it in your mind, Magento will bring it to life! It will deliver everything you need for long-term eCommerce success. Adding to the advantages of using cloud-based Magento store development, it comes with a flexible approach to fixing functional issues. So, if you want to run your online store stress-free, then Magento is your right choice. Just make sure that your chosen software development company specializes in retail so you can make the most of Magento’s advanced features and endless customization options.
Kaushal Shah manages digital marketing communications for the enterprise technology services provided by Rishabh Software.