The apparel and textile industry has seen a clear downward trend all over the world, majorly caused by a massive shrink in buying capacities of consumers due to the COVID-19 pandemic. This shrinkage in buying capacity of final products on retail shelves has caused a disruptive turbulence along the fashion supply chain right down to the raw material that’s procured by the manufacturers, which further has resulted in an indefinite halt on the investment plans of the manufacturers in technology.
Yet, there are gaps in the new market dynamics. Proactive manufacturers and innovators in technology have relentlessly explored and responded to these gaps, seizing them as opportunities. As Duerkopp Adler – the German leader in sewing technology – shared in an exclusive conversation with Apparel Resources, there are ‘Winners’ in these tough times, it is for companies to align with them.
At Duerkopp Adler, the focus has widened beyond the apparel industry to include the entire sewn product industry so as to support these winners in their endeavours in long-term business sustainability. Under this strategy, Duerkopp Adler has explored and recognised healthy and stable development across the entire sewn product industry and found opportunities in many categories, particularly in upholstery sector.
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