Digital Marketing To-Do List

Digital marketing sure has been on the fast track for the last several years. With so many different ways to reach your audience, it’s important to stay on top of the latest tactics and trends.

From content strategy and social to analytics and retargeting, you’re staying up to date on it all. It’s a lot easier when you can do so with simple, easy-to-digest guides. whether you are currently in the field of digital marketing, or if you are thinking about hiring a digital marketing consultant, here is a to-do task you likely will find professionals in this role doing every day:

Social Media

Developing an editorial calendar for content sharing
-Updating Facebook Pages
-Updating Google+
-Updating LinkedIn
-Updating Twitter
-Answering LinkedIn questions
-Updating Tumblr, Instagram, and other social networks
-Managing your Yelp profile
-Bookmarking blog content on social bookmarking sites
-Building out custom Facebook pages
-Designing cover images for social profiles
-Developing social media marketing plans
-Guest writing for industry blogs or websites
-Interacting with consumers via social media
-Recruiting guest bloggers
-Researching bloggers
-Writing a social media corporate policy
-Scheduling social media status updates to be published
-Responding to questions on Quora
-Researching bloggers
-Monitoring competitors’ social media updates

Analytics

-Analyzing Google Analytics
-Measuring search engine optimization results
-Performing competitor keyword analysis
-Reviewing eCommerce sales data
-Review social media metrics, like Facebook Insights
-Running reports to track growth, response, or ROI
-Sales

Writing proposal

-Creating lead capture forms for the company website
-Writing sales follow up a copy
-Writing sales scripts
-Submitting eCommerce products to shopping aggregators
-Using lead scoring for prospects
-Developing demonstrations or tutorials
-Networking – in person!
-Writing tips & how-to articles to share with prospects or -customers
-Researching affiliate programs
-Email Marketing
-Choosing an email marketing software vendor
-Designing email newsletter templates
-Distributing email newsletter
-Writing email newsletter copy
-Setting up trigger emails
-Setting up an account with the email marketing software
vendor

-Sending test copies of the email newsletter
-Segmenting email newsletter lists
-Reviewing email newsletter metrics
-Cleaning up the database (fixing typos, adding in new -data)

Video

-Developing video content
-Hiring a vendor to develop video content
-Writing video scripts
-Develop keyword lists for tagging videos
-Writing video descriptions
-Publishing video to YouTube
-Publishing video to a company website

Advertising

-Writing ad copy
-Designing ad units
-Monitoring Facebook Ad campaigns
-Researching affiliate programs
-Signing up for affiliate programs
-Running retargeting campaigns
-Running ad campaigns in Google AdWords
-Running ads on LinkedIn to promote the business
-Running estimates of audience size for Facebook ads
-Buying ad space on specific or niche sites

Public Relations

-Commenting on articles or blog posts online
-Documenting online media placements
-Following up with people product samples were sent to
-Pitching bloggers to review a product
-Writing press releases
-Submitting press releases thru online wire services
-Sending out product samples
-Searching forums for influencers
-Reviewing forums for consumer feedback
-Website Management
-Designing web graphics
-Editing web copy
-Fixing broken links on the company website
-installing tracking codes on the company website
-Publishing blog posts
-Renewing domains and hosting plans
-Sourcing images to accompany blog posts and status updates
-Customer Service
-Developing customer service plans
-Responding to customers questions or concerns on social -media

Project Management

-Getting content approved by key stakeholders
-Giving presentations on your work
-Formatting documents (Excel, Powerpoint, Word)
-Writing case studies of projects or clients
-Updating editorial calendars
-Training staff on social media involvement
-Speaking at industry conferences or meetings
-Sitting through many demos of marketing tools & dashboards
-Setting up Google Alerts on key companies, people, or products
-Sending thank-you notes or emails to customers
-Reviewing metrics, metrics, metrics
-Reviewing reports with clients
-Researching the latest digital marketing trends & tools

Search Engine Optimization

-Developing keyword lists
-Appropriately naming images on the company website
-Choosing anchor text for backlinks
-Distributing articles to article submission websites
-Listing the company in online local business directories
-Listing the company website in niche directories
-Managing relationships with the major search engines
-Pinging sites after new content has been published
-Renaming files so they are optimized for search engines
-Writing blog content based on a keyword strategy
-Writing article content to publish online
-Reviewing website backlinks