Mobile apps have become an important asset for every business in terms of growth and development. The need for the apps is increasing day by day depending on the requirement of the people. There are millions of apps available in the play store and the number is increasing gradually with time. There are various applications in the play store that are of great importance but people are unaware of it. The reason behind their unawareness is that the marketing of those apps is not done properly.
Developing an app for your business is not enough, you must have proper plans and strategies to promote it then and only it will be successful in the market. In today's era, one of the best ways to make your app a big hit in the market is to promote it through social platforms. Nowadays most people spend more time on social platforms and this would be one key factor that people will come to know about your app through social platforms.
Here Are the Top 10 Creative Ways That Will Help You to Maximize Your Mobile app marketing through Social Media platforms:
1) Marketing Your App on Facebook:
It is one of the prominent social media platforms that have millions of users. It will be the perfect platform for you to increase your app awareness among the people. You can create a page for your application where you can post photos, videos and descriptions about the application. In the post you can consider the following concepts:
You can also promote your app with the help of sponsored Facebook posts but for that, you will need to invest a little more. This little investment will surely help you to increase the number of downloads for the app. You can also send an invitation link to people in Facebook groups for downloading the application.
2) Start adding videos to your YouTube channel:
YouTube is also the best platform to let people know about your application. You can create your channel and post videos about your app. You can also attach the link of the uploaded video on your application website and your Facebook and Instagram profile. You can also share this link with the people through different social platforms to increase your brand awareness in the market.
While promoting your app on these social media platforms you need to keep some of the important things in your mind which are as follows:
- Headlines are important
- Use Hashtags
- Leverage Social Influencers
3) Instagram Marketing:
It is one of the fastest-growing social media platforms that has gained millions of users in a very short period. On Instagram, you will have two options to promote your app. One of them is to create a page where you can post photos, short clips about the functionalities of the app. The second one is to use the Instagram ads by investing some amount for instant promotion of the app.
4) Build a network on LinkedIn:
LinkedIn is one of the biggest platforms to promote your app on a large scale as it has millions of users. There are two basic ways to promote your app on LinkedIn. One of them is going for paid promotions and the other one is to gather a large number of followers on your business page.
I’m Pooja Suthar, Search Engine Optimizer at India App Developer is one of the leading Mobile App and Website Development Company in India, I have 3 years of experience in ON/OFF page and SMO Optimization. performed online research and keyword searches targeting new and potential clients. produced performance reports using analytical data gained from research and client analysis.