In today’s market system, your target audience should always be your number one priority. They are what ultimately makes and breaks a business. If you can’t keep them interested in your product, there is a good chance that they’ll stop doing business with you. It falls to you to do everything in your power to keep your clientele happy and intrigued.
An excellent way to keep your customers engaged with your business is through social media. However, one or two posts isn’t quite enough. You need to plan out a social media campaign that can keep your customers hooked from start to finish.
You need to build anticipation even before you go live with your marketing campaign. Think of ways to build anticipation and let your target audience. One way you can accomplish this is to release hints and teasers of your campaign. The whole point of teasers is to keep your audience guessing, which is what keeps them intrigued. That way, they’ll be looking forward to future posts with the actual announcement.
Regardless where you are in your campaign, you need to pay attention to your audience. Engagement with your audience is key, especially in today’s business structure. In fact, your target audience expects the place they’re investing in to talk to them, answer their questions, and let them be part of the conversation. A generic, copy-and-paste answer when they post questions is not engagement. Genuine communication is what builds loyalty in your brand.
Being a business owner, it is possible that you don’t have enough time to engage on social media. But that’s what a digital marketing agency is for. They can handle everything for you ranging from managing ads, SEO, branding, and even interacting with your target audience.
Even the savviest of entrepreneurs need a little help. If you've tried everything and aren't seeing the results you want with your campaign efforts, there’s nothing wrong with asking for help. In fact, providing advice and guidance is another perk of hiring a digital marketing agency.
They are masters of their craft and know the ins and outs of marketing. It’s not uncommon for business owners to feel like they’re running around in the dark. A digital marketing agency can help clear your confusion and help you get the ROI you want.
Nothing can intrigue an audience more than a glimpse into what the business offers. You can accomplish this by providing them with visuals, either pictures or videos or a combination of the two. It’s common knowledge that people are more likely to click and view a page that has visuals than one that doesn’t. Build cohesive pages on your social media platforms and make sure that your campaign assets tie into branding as well.
Consumers have expectations that you need to fill. Whether you are at the top of the funnel or at the very bottom, keep your followers hooked with a solid media marketing plan.
Anita is a freelance writer from Denver, CO. She studied at Colorado State University and now enjoys writing about health, business, and family. A mother of two wonderful children, she loves traveling with her family whenever she isn’t writing. You can find her on Twitter @anitaginsburg.
