Search Engine Optimization Company in Pune, India

SEARCH ENGINE OPTIMIZATION

SEO stands for “search engine optimization.” Search engine optimization is one of the most important parts of Digital Marketing. SEO is about getting organic traffic on website from search engines. In digital marketing space, SEO is considered as one of the most effective channels for getting visibility, traffic on website without spending too much.
It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results.
Despite the acronym, SEO is as much about people as it is about search engines themselves. It’s about understanding what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume. Knowing the answers to these questions will allow you to connect to the people who are searching online for the solutions you offer.

Things to know about SEO

SEO is a long-term strategy
SEO is part of inbound marketing and Search Engine Marketing
SEO gives you better ROI (return on investment) compared to other channels.
Search Engine Optimization is difficult, complex and time-consuming. But, delivers better results if implemented properly.

Four Main Types of SEO Techniques
There are four main types of SEO or search engine optimization, all aimed at helping you earn greater visibility in search results.

Black hat SEO
Black hat SEO will get you where you want to go faster. It usually costs less because you are taking shortcuts to the top by going against Google Guidelines. In fact, many black hat SEO tactics are specifically called out in the guidelines as things you should NOT do. As such, they carry the risk that your website and/or content will rank lower, be banned from search results, or demoted the next time Google updates its ranking algorithm.
Examples of black hat SEO include:
keyword stuffing or hiding (e.g. white text on white background);
plagiarism;
doorway pages (lots of similar pages only slightly different content);
cloaking (where different content is shown to human and search engine visitors);
thin content (where there is not enough content on the page to be useful); and
private blog networks (where a group of website owners agree to cross-link to one another for the sole purpose of link building and boosting rankings).

Note:
If you use black hat SEO technique then google will penalize your website.

White hat SEO
"White hat SEO" refers to SEO techniques, best practices, and strategies that abide by search engine rule, its primary focus to provide more value to people.
White hat SEO carries far less risk and tends to deliver lasting and compounding value over time.
Examples of white hat SEO include:
writing relevant, useful content that helps your search audience do what they need to do;
organizing the content on your site in order to help people (and search engines) find what they’re looking for faster;
promoting your content on social media so it earns exposure and links; and
soliciting the use of data aggregators to acquire local business citations.

Grey hat SEO
Grey hat SEO falls somewhere in the middle as these tactics are not specifically called out in Google’s Guidelines. Be cautious taking this path as it is not safe to assume that just because a specific technique isn’t labeled or mentioned as being deceptive and one that will get you into trouble, that it will shield you from demotion or penalty.
Grey hat SEO involves:
using clickbait (content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page while not delivering value);
spun (reused and slightly altered) content;
prolific link exchanges; and
paying for reviews.

Negative SEO
Negative SEO is the practice of implementing black or grey hat SEO techniques on someone else’s website with the intent of causing harm. Harming your competitors makes room for you to move up in search results.
Negative SEO practices often focus on building unnatural or undesirable links to a competitor’s website, stealing their content, posting negative reviews, or hacking the site and modifying its content.

Two Types of SEO

On – Page SEO and Off – Page SEO
On-page SEO focuses on optimizing parts of your website that are within your control, while off-page SEO focuses on increasing the authority of your domain through content creation and earning backlinks from other websites.

On – Page SEO
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. It refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
On-page factors all have to do with elements of your own website. On-page factors include technical set-up – the quality of your code – textual and visual content and user-friendliness of your site.
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