With many companies shifting their communication entirely digital, as an entrepreneur, I was concerned about which platforms I should focus on and target to get more visibility and customers. I then got in touch with a digital marketing consultancy in Dubai and they gave me an overview of how to increase my audience with the oldest form of Digital Marketing platform. Here’s some tips and tricks the digital consultancy in Dubai, PHYGiTALNOW shared with me-
Define the role of Email Marketing:
The first step to a good Email Marketing campaign is to set a goal and use the platform in different stages.
Things you can do -
Email marketing can be used to create awareness or build a loyal customer base.
As advised by the experts at PHYGiTALNOW, during the awareness phase a ‘batch and blast’ might be the best approach. This is when a message is sent to the entire database. There is no real customization done and is solely to make customers aware of what you are offering.
To know more get in touch with PHYGiTALNOW, a digital marketing consultancy in Dubai.
Nurture the lead
The Sales divisions depend on this channel to provide them with qualified leads and CRM teams use this channel to build a loyal customer base. It is one of the most convenient channels to interact with your customers and provide them with more information. “This channel is key to establishing KOL (Key Opinion Leader) status.” Through interesting messaging, newsletters and communication you can build a loyal following for your business
Click here to know more secrets on email marketing by a digital marketing consultancy in Dubai.
Through carefully crafted Email Newsletters with insights from independent research and unique perspectives on industry trends, you can build a loyal following for your business.
In the words of Anitha Smith, founder of PHYGiTALNOW, “Email Marketing performs the role of lead nurturing better than any other channel.” From enquiry to conversion, email marketing is one of the most effective mediums.