Promoting your business online is perhaps the most viable strategy you have if you are start-up entrepreneur. Promoting your business online ushers in many benefits. First, you create brand awareness when you work your way over the internet. Millions of people are going online every day and it’s your business’ one shot to fame and fortune if you employ strategies that market your business in the online world. Promoting your business online is way, way cheaper than running ads on print and broadcast media. Now, what should be the best SEO practices that you should put into consideration? Here they are:
The first thing that you have to consider when launching an SEO campaign for your business is the niche market. Consider the online competition in your niche. If there are millions of people in search for terms in your niche, then, there’s a chance that you will have a potential market for your business. Doing keyword research will help you determine which keywords will have better chances of getting researched by more people. Google Keyword Planner is a great help. It’s also free. It will help you determine which keywords to attract how many numbers of people for a specific niche for a given period of time. Once you know what keywords to use, make sure to use these when writing content for your website or blog’s content for better chances of getting noticed by Google and of ranking higher on search engine.
Your website will serve as your business’ window to the online world. It is the showcase of the very best that your business has to offer. Whatever you’re trying to sell, your would-be customers will always check out your website so it’s really important to have one that’s professionally designed and stuffed with excellent content to make it fresh and appealing to audience.
You can launch either a blog page right there on your website or you can open a stand-alone blog on free platforms like Blogger and WordPress. The beauty of blogging is that it makes your business closer to the people because you’re making them feel that you really want to connect with them. You can blog about the latest happenings in your business, like a new product launch, special events, giveaways, or freebies. Don’t forget to write about informative articles that will add value to your blog page. Don’t make the impression that your blog is too commercial or else you’ll risk of getting it labeled as spam, which could be harmful for your business’ online ranking.
Businesses these days big or small alike are joining the social media craze. So posting interesting stuffs that will make people hooked up to your account. If you’re running a restaurant or food related business, you can post pictures, recipes or videos about nice food. Of course, if you have a website, make sure to put a link of it at the end of every post, so your followers could also visit your you should, too! Open a Facebook or Twitter page for your business and start website if they want to find out more information about your business.
Submitting your site to Google is very easy but it has far-reaching effects, such as making sure your website is indexed and appears on every search engine result. For example, if someone searches for “ digital marketing agency halifax” and you happen to incorporate these key phrases on one of your blog posts, Google will automatically detect that and if you have written a great, highly optimized content, you have better chances of landing higher search engine rank.
Narendra Sharma is a Freelancer Writer, Entrepreneur and passionate blogger. A writer by day and a reader by night.