Most of the time, individuals would select a website name that’s new with no history(Domain History) at all. However, there are cases were shopping for an old domain is additional helpful than a brand new one, especially with ranking quick in Google.
As you know, using a new name that Google’s spiders haven’t crawled into before might not be effective, if you want the search engine to rank you high within the results page.
With a previous domain, you have got a previously registered name. Often, it’s built authority over time, and you’ll even benefit from its connections. Plus, Google trusts these previous sites, which might provide you with a high ranking quickly.
The Impact of Your Domain’s History
A previous domain might boost the efficiency of your SEO However, there’s one crucial step that you mustn’t neglect here, and it involves knowing the history of your name. Its background can tell you who owned that particular domain before you did, the sort of web site, and also the activities that took place under it.
Imagine that you just are equipped along with your web site, and you’re well-prepared to expand your online business, but Google won’t rank you in its search engine results page. The very reason may be the bad history of the domain you are currently using.
If another person, group, or business has used the domain before you, it’s essential to understand if it’s good data. If for a few unknown reasons your web site finds it hard to be visible within the organic SERPs, it should have violated the guidelines of the search engine. Some domains may have been penalized by Google or had varied drops, which would cause the problem.
Google sees domains as proof of the owner’s identity and what he or she will. Therefore, good data is important to your overall SEO ranking.
Before jumping to the importance of domain history, you need to know the distinction between new domains, auction domains and expired domains
You plan to create a web site for your business and also the commencement for its registering your Domain(Domain History). You visit the domain registrar of your alternative and realize the provision of your domain. Wow! You got lucky, the name you made the choice is offered and you get it. Therefore the domain that you just registered now could be a “New Domain” with no history.
OK let’s change the storyline. You’re still planning for on-line business and your SEO adviser asks you to shop for a previous aged domain, to rank quick in Google.
Now, a previous Aged Domain primarily suggests that a website that was registered earlier by somebody, that has over the time built authority & links, & Google trusts them more often. but for some reasons the owner didn’t pay the yearly registration fees of that domain, because of that, the registrar puts the domain in auction & if it’s not sold there then it gets expired.
Why domain history is important?
You did as your SEO adviser said, you bought the domain from a public auction as a result of it will facilitate in SEO. But it’s also vital to understand your domain history! Like, who closely-held the domain before you?
What style of the web site was below this domain? For what kind of Activities the domain was used?
If your domain was used earlier, it’s important to understand whether or not the domain holds an honest account. If the web site violated Google’s tips or was punished or had many drops, it’ll face a tough time to urge visibility in organic search results.
To Google, your domain acts as an ID proof to spot who you’re and what you are doing. A decent account of your domain is very important for overall SEO ranking.
Lokesh Sharma is a Indian Computer Architect and Internet entrepreneur who is co-founder and CEO of PaceLab International Group. Lokesh has over 10 years of experience in Technology, building complex platforms and accelerating sales and growth through use of Technology.