Of course, there is much to consider beyond taking pictures. How are you going to build a portfolio to show customers? How are you going to gain clients? How will you present your portfolio? What packages will you offer? What equipment do you need? How much further processing will be involved? How much can you charge and how can you maximize profits? It is important to highlight that, can you make a living from professional wedding photography?
It is actually easier to start with the portrait photographer compared to wedding photography - you can start with family and friends who are generally willing subjects.
Building an inexperienced wedding photography portfolio is more difficult, but it can be done. There may be a family wedding, where you can ask for a brief time with the bride and groom to photograph them. It can be a problem if you have hired a photographer who may not appreciate the competition. Alternatively, you can hire a model and a wedding dress, hire a local wedding venue, or a church. Portfolio workshops might be a good option if you're in a hurry, although it can be expensive and have less control. Working as a second shooter at a wedding could be a good option.
Running a successful wedding photography business involved around 20% photography and 80% marketing. You will have to consider how to win customers, otherwise you will not have any business. We have found that the best way to advertise your services is to have a website displaying your portfolio online. A targeted online advertising campaign can generate multiple email and phone inquiries. Other forms of advertising (car ads, in magazines) may not be as successful. Wedding fayres can be good, especially if they are in local places where you expect to find work. Be careful to show only your best work and it must be very well presented. You will have an initial conversation with the bride or groom. Remember that the main purpose is just to book a meeting with the couple.
Your pricing structure depends on your target market. It's best to avoid the "budget photographer" label, as it can be very difficult to get rid of as you gain experience.
Remember to take into account all the hours you will spend preparing for the wedding, post-production work (which could take several days for a wedding), the cost of equipment, insurance, and transportation. You should have an idea of what serious competition is charging. If you are just starting out, it should be reasonably priced compared to them. You can increase your prices as you gain experience. My advice would be not to work for free just to gain experience! You will be valued more highly by paying customers who appreciate good photography. An effective pricing strategy would be to offer at least 3 levels of service. Your lowest priced package should be above the 'budget photographers' in your area. Clients must clearly see what they will get, both the hours of photography and the presentation format. In many cases, customers opt for the intermediate package when presented with the 3 tier option!
The reservation meeting begins with the highest level package. Show only stunning and creative photos of girlfriends, boyfriends together, and reportage-style photos. Don't show group photos, they're often much less inspiring and won't win many customers! https://sweetpapermedia.com/
The reservation meeting begins with the highest level package. Show only stunning and creative photos of girlfriends, boyfriends together.