Marketing on social networks has become an important part (rather, very important) of online marketing strategies. Both large companies, multinationals or SMEs have discovered how social media can contribute to success and growth in all areas of their business.
According to Hubspot, 92% of all entrepreneurs indicated that their social media efforts have generated greater exposure for their companies, and 80% indicated that their social media efforts brought them more traffic. With these data, it is clear that the benefits of social media marketing are obvious and therefore should not be ignored by large or small entrepreneurs. For marketers, here you can the perfect tool for social media analytics.
#1 It helps you get to know your audience better
For all businesses, the key to success is knowing your customers. Social networks make this easier than ever since they let you know what interests users have and what they feel most identified with. This allows you to gather enough information about the consumer about their tastes and needs, making it easier to meet their preferences and provide them with the products and services they are looking for.
#2: Better customer service
Social networks allow companies to use their profiles to support, expand information or resolve doubts from their potential clients or their already clients, instantly.
Perhaps if you are a large company, you may already have a customer service department, either by phone or by e-mail. Still, the possibility offered by social networks for the immediacy is a true wonder.
#3 Easy dissemination of content
Social media marketing should always play an important part of any content distribution plan. Today, with the help of social media, companies can spread the word with a single click. Social media undoubtedly represents a huge portion of referral traffic on the web, which means you have to get the most out of it.
#4 Increased web traffic
When you share content on social media, you are giving users a reason to click and direct them to your website. Without social media, this simple action is limited to:
Search for organic traffic. In other words, find us by keywords.
Direct traffic. That is, users who are already familiar with our brand.
Quality content generated on the blog, for example, from your website and shared on social networks where you have an active and well-cared online presence, will help you to generate more traffic and therefore greater conversion opportunities.
#5 Improve SEO positioning
SEO requirements are constantly changing. The goal of natural positioning is for companies to rank high in search engines for certain keywords. Appearing in the Top 1 is the most, and that is why it is there, where the most envied companies in each sector really are.
#6 Reduce costs
If you want to reduce costs without giving up marketing strategies, social networks are the perfect platform. They allow you to reach thousands of people who are looking for your products and services and that you can easily find by classifying by interests. Facebook, Twitter, LinkedIn, Instagram, Google+, etc. allow you to promote and share content at no cost.
#7 Increase your level of influence
As more followers are acquired on social networks, the level of influence increases. If users talk about you in the online world, your reputation and that of your company will grow, which will help the appearance of new users and potential customers.
Interacting with other influencers on Twitter or any other social network will increase your authority and reach and you will also make others naturally become ambassadors for your brand. Of course, for this to happen it is important that the content you share is valuable and brings interest to users.
Hasan Root, a dream lover!