The customization since the past decade is getting a global welcome as it is getting more embraced by the fashionistas. Gone are the days of conspicuous consumption, and a variety of customized accessories, the leading brands are making their way into people's hearts. They are empowering high-value customers by transforming them into the architects of their exclusive products. And the one such luxury product is the handbag which is gaining enormous popularity among the women. The online women handbag design software
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These days customers are not only looking for bags; instead, they are looking for a product that expresses their confidence, style, and status in society. Individuality and self-expression are the most important factors for younger demographics. They glorify luxury brands that respect their identity and respond to their peculiar needs. Since the primary in-demand quality of a heritage brand is 'exclusivity,' most luxury buyers have become less enthusiastic about mass production. Consequently, younger consumers want to be involved in the design process by leaving their mark on the end product.
It should be noted here that a correlation between fashion styles and the economy is often recognized. Some retail experts argue that in times of recession, trendsetters embrace conspicuous consumption and more restrained aesthetics, while conversely, during a phase of economic expansion, consumers welcome splashy extravagance. The leading bag manufacturing companies, such as Prada, Louis Vuitton, Whistles, and many more, are allowing their customers to add or accept the existing designs with their specifications.
The celebrities, too, never fail to catch-up with the latest trend. Recently, the cast member of The Real Housewives of Beverly Hills, Risa Linna, was spotted donning a new "Mrs. Hamlin" Louis Vuitton Handbag. The star has always been vocal about her high-end bag choices. Her bag was customized by New Vintage Handbag, an organization that offers personalization of pre-owned designer bags. The designers of the company gave a new life to the bag courtesy of a hand-painted monogram that read "Mrs. Hamlin," coupled with a funny set of lips in the corner.
Another leading bag brand that provides mass customization, Sea Bags, is all set to open new retail stores. The shops will be located in Myrtle Beach, South Carolina, Edgartown, and Plymouth, Massachusetts, as part of its expansion plans. The company uses recycled sailcloth to manufacture nautical-themed handbags, totes, and accessories. The expansion will help in creating jobs for about 30 new employees, according to Don Oakes, the CEO of Sea bags. He was quoted saying, "The waterfront locations and passion for sailing that both of the regions cater to clearly aligns with our brand and our values. We look forward to connecting with the local communities and creating new jobs, all the while standing firm to our commitment of products being made in the U.S."
The expansion of business shows the potential the handbag industry holds for innovation. These days the meaning of luxury is changing rapidly with time. Consumers are moving towards the brands that see value in the trend. To join the pattern is a brand called Greek Chic Handmades. The Greek company, which operates from Athens, has always been into the customization since its inception. The owner of the company, EleftheriaTyraki, thinks, "Greek Chic Handmades was born out of a burning passion for creating a brand with high aesthetic integrity for women who value their independence, individuality and making an impression." Greek Chic Handmades, is specialized in flat sandals, and bags which are handcrafted with the finest materials and premium leather, almost any flat shoe can be customized to suit each style and taste.
From the facts mentioned above, it is evident that the bottom line of the fashion industry is fast improving. Luxury consumers will move further away from the popular mass-produced premium brands and will instead embrace timeless products developed with skilled artisans. To embrace these changes implementing custom handbag design by iDesigniBuy is the ideal choice. It enables you to offer a platform where the customers can personalize their bags that depict who they are.
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Vivek Ghai has over 18 years of experience in the software services industry. He is the founder of a software company specializing in web and mobile application development. He has hands-on experience in operations, digital marketing and business development in the technology industry. He advises start-ups and also is a technical co-founder for a few of them.