The inclination of consumers towards an online portal for the purchase of products is affecting marketing strategies. According to various research analysis reports, it is evident that consumers expect online platforms to provide exclusive offers to them.
In this era of evolved consumers, businesses require a hyper-personalized marketing strategy to stay ahead of their competitors.
Understanding Hyper-Personalization
Hyper-personalization means creating customized offers for every individual customer. Hyper-personalized offers are designed to match individual customer preferences, expectations, and needs. It is advanced and real-time customization of offerings, content, and customer experiences at an individual level. For instance, in hyper-personalization, separate offers are created for males and females based on relevance. Offers like a 30% discount on a foundation are relevant to a female but it may not entice male customers so different hyper-personalized offers are created for them.
Businesses use big data and artificial intelligence to create hyper-personalized offers for every customer. Hyper-personalization happens after evaluating consumer purchase patterns and then creating exclusive offers for them.
GreyFOX AI is a marketing automation platform that creates hyper-personalized offers for Shopify Customers on the basis of their purchase patterns. We enable Shopify retailers to leverage our platform and create an exclusive offer for every individual customer.
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