As a business in San Diego, a higher ranking offers many benefits such as higher visibility from potential customers and higher profitability from more traffic: increased clicks and more sales through increased conversions. In 2020, it is more important for businesses in San Diego to find a San Diego SEO expert who will optimize their overall visibility and how quickly their potential customers can find them over their competitors.
It is estimated that when users search for keywords on Google, 71.33% of searches result in the user clicking on an organic listing on page 1, whereas meanwhile pages two and three only get 5.59% of clicks. It becomes obvious how important being on the first page of SERPs (search engine results pages) really is for any San Diego business.
Now here is where the magic really happens. If by employing the services of a San Diego SEO company to help rank your website you were able to get yourself into the first five organic results on Google for some targeted keywords, then your website would have a chance to attract 67.60% of all clicks for that keyword, compared to just 3.73% of clicks by showing up in results 6 to 10.
So being in the top 5 results is really where you need to be as a San Diego business, or any other business, in 2020. In the absolute worst-case scenario, you want to show up on page 1 somehow for the right targeted traffic. Being on page 2 is not bad compared to being on page 5, but it’s really not going to do too much as far as getting you a return on investment from your website.
There are many different techniques a San Diego SEO company will use to rank a website. A crucial step towards ranking a business is making sure the website is optimized for Googles 200+ search factors and focusing in on the trending factors that really move the needle in 2020. And for 2020, the trending factors are heavily based on in all things mobile related and the user experience.
Google is now for the first time, performing mobile first indexing moving into 2020. Mobile-first indexing essentially means the Googlebot, a web crawler used by Google, will consider the mobile version of any website first, and that will determine its index and rankings.
Google previously used desktop-first indexing, but made the change to mobile first index late in 2019. Since 2015, the majority of Google users were searching from mobile devices, emphasizing why optimizing the mobile version of their websites while performing critical tasks like San Diego SEO has been important. It comes as no surprise that mobile first indexing is now prioritized and a major ranking factor.
Mobile optimization makes sure that your website is able to be viewed on different mobile screens like cellphones and tablets, which accounted for 51% of all Google searches in 2020. That number is only going to keep growing in 2020.
Mobile phones for instance have small screens and it is important to optimize all website content and make it viewer friendly with mobile devices, that way all your visitors can get the full experience of your website on any device they may be using to access it.
This is also called responsive design, which makes sure the design of a website is responsive for various screen sizes. Most web designers and developers understand the importance of making websites mobile friendly or responsive so there is a good chance that your website is already responsive.
The page speed is mobile optimization factor that will be huge in 2020 and refers to the amount of time it takes for a single webpage to load. To put it another way, page speed means the amount of time users have to wait for the content on the page of a business to load.
All of the data shows that if the page speed of a website is more than 5 seconds, users are very not going to hang around waiting for content to load. They will go back or “bounce” from the website, which is recorded by Google. Once they “bounce” they are likely going to visitor a competitor whose website does load quickly.
Page speed is a major ranking factor in Google’s mobile-first index in 2020. Page speed directly affects the overall User experience, and Google is and has been big about providing users the best user experience possible.
Users can be impatient, and often are while conducting searches. So naturally page speed is a reaction to the overall online consumer behavior and Google definitely understands this and is now prioritizing for this.
When you hire a San Diego SEO expert, they would increase page speed by enabling compression, reducing redirects, removing render-blocking JavaScript, Optimizing images, enabling browser caching, configuring a content delivery network, and other techniques such as implementing an AMP (Accelerated Mobile Pages) feature which helps the mobile pages of a website to load instantly when visited by pulling only a few necessary blocks of content.
Voice search a relatively new technology, which you are probably already familiar with since both Android and Apple devices have been relying on it for years. Voice search allows the user to use a voice command to search the internet.
Not only is this extremely convenient for users because the technology is as easy as speaking a phrase or asking a question, but it accounted for over 51% of Googles total mobile searches in 2020! That is a huge number, and that is why voice search is a huge deal.
Alexa, Siri, Google Home and other household names employ voice-activated Artificial Intelligence technology and users simply say what they are searching for or ask a question, and the appropriate search results will be generated.
Voice search optimization is an important part of San Diego SEO and aims to increase the visibility and accessibility for a local San Diego business. A San Diego SEO expert would optimize for voice search by targeting long tail keywords and natural keyword phrases.
Long tail keywords refer to a phrase that contains three, five or more keywords that are pretty specific in nature. Natural keyword phrases are similar to long tail keywords in that they are very specific and use more than 3 words. They differ because a natural keyword phrase understands user search intent well enough that it targets how people actual search for your products or services while using long-tail phrases.
For example, if you had a question about daylight savings time and when it goes into effect, you wouldn’t conduct a voice search for “daylight savings timings,” because that isn’t how you normally speak. Most users would search for something like, “when does daylight savings time start?”
That is why it is important when working on your San Diego SEO to create content that actually is able to target the search intent of your potential clients and your market as a whole, not just focus on keyword phrases.
This will also allow you to accurately and effectively meet the needs of your customers, since voice searches accounted for over 51% of the total searches on Google in 2019, and that number is only expected to skyrocket in 2020. You can find relevant long tail or natural keyword phrases by looking at what Google auto suggest shows you.
Schema, or structured data markup, contains information about the web page and assists search engines like Google to better understand what the web page is about, or better fulfill a user’s search query. Schema markup is code that a San Diego SEO expert would put configure to help the search engines return more informative results for users.
Schema.org is a collaboration between Google, Bing, Yandex and Yahoo! to assist websites in providing the information search engines need and want to understand in an effort to create better search results, and a better user experience.
Schema helps websites rank for all kinds of search queries and can rank a San Diego businesses website on a variety of different mediums. There is data markup for Articles, Local businesses, Restaurants, Book reviews, Movies, Software applications, Events and Products. Using schema markup as a part of San Diego SEO is very important.
In one aspect, it will give the search engine such as Google more detailed information about specific pages on your website. This information is then used to create informative and rich search result features and is more rewarding to customers since it gives them more information before they click on a link.
Even though using Schema isn’t officially a ranking factor according to Google, it does help the Googlebot to better understand the content of the website and better deliver the best results for users, and this is a helpful factor in improving search engine results and overall search engine visibility.
Using Structured data also imposes a certain structure on the pages of a business’s website, which helps interlink data and pages within the website better, and this can help in search engine rankings.
Ultimately, the goal of Google is to be able to deliver the best user experience. To allow its users to find exactly what they are looking for, from reliable and trustworthy sources, as quickly and efficiently as possible.
That includes mobile optimization, page speed optimization, voice optimization, schema, great quality content that is exactly what your customers need, etc. All of that leads to the best user experience, and the best user experience is what Google delivers. To deliver what Google wants, reach out to the razwerks San Diego SEO experts today at www.razwerks.com!
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