Finding a competent digital marketer can be difficult. Whether you run an agency or work for a startup, you’d need a digital marketer to make your business successful.
But there are so many candidates, how do you choose the perfect one?
To help you in this regard, we have prepared our list of the best digital marketing interview questions.
Have you performed digital marketing before? If so, where?
Whether the candidate is self-taught or not, he must’ve worked on a bunch of digital marketing projects before applying for the job, right?
You can use this question as an opportunity to explore those projects and his or her achievements.
Even a small project can go a long way in highlighting their skills.
Which digital marketing skills are you familiar with?
This is the question where you can find the candidate’s expertise in detail. A digital marketer should have at least the following skills:
- SEO
- SEM
- SMO
- Content Marketing
- Email Marketing
These are the basics of digital marketing. Try to look for as many branches of digital marketing as possible. Cross-question the candidates to make sure they are proficient in them.
Lying in an interview can land a candidate in trouble. Before the interview, read about these fundamental topics. It will help you in keeping your mind clear.
How would you increase the traffic to my website?
A common question among recruiters is how you will increase traffic to their website.
It’s a great question because it can help the candidate showcase his or her expertise in different areas of digital marketing. Remember, different kinds of websites attract audiences through different measures.
For example, a fashion store might get more traffic from social media than search engines. On the other hand, a blog might get more traffic from SERPs than social media platforms.
Having knowledge about the different kinds of lead generation techniques can help a candidate greatly. Find out if the candidate is familiar with different marketing channels and digital marketing techniques for attracting customers.
Can you explain SEO?
SEO is a fundamental concept of digital marketing. No matter how many digital marketing skills you have, if you don’t know about SEO, you can’t call yourself a digital marketer.
Recruiters know this and that’s why they ask about SEO during the interviews.
SEO stands for Search Engine Optimization. The candidates should be familiar with SEO, its definition as well as its various components.
You can also ask about white-hat SEO and black-hat SEO. It can help you understand the depth of a candidate’s knowledge.
What do you know about Keywords?
Let’s say the candidate is familiar with SEO, but can he implement SEO strategies?
Asking about keywords can help you find this out.
The candidate should know what a keyword is, how it affects SEO, what role it plays. The candidates should also know the following:
What are Google Ads, can you elaborate?
Just like SEO, SEM (search engine marketing) is also important.
Websites rely heavily on paid ad campaigns. The candidate should know about the most popular platform for paid campaigns: Google Ads.
Without Google Ads, any marketing strategy would be incomplete. And if the candidate doesn’t know about PPC campaigns, it can lead to a considerable loss in productivity.
Ask the candidate about the difference between Google Ads and AdSense too.
What are your preferred digital marketing tools?
Every digital marketer has a few tools he loves to use. Ask the candidates which tools they like to use.
You can ask them about the different tools they use and what are the features of the same. If a candidate is familiar with 3-4 tools, then it’s a good sign.
It shows that the candidate can implement multiple marketing strategies and knows about a lot of marketing concepts.
You might end up discovering a bunch of new tools for your business too.
Ready to ask some questions?
So, what do you think about these interview questions?
You can use these questions directly or take them as a template to prepare your set of questions as well. We are certain that with the help of these digital marketing interview questions, you will easily find the right candidates.
Share your thoughts with us.
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