what is the difference between Content Strategy and Content Marketing? by IOM Bangalore

What’s the Difference? Content Strategy vs. Content Marketing

If you haven’t listened to the word “content marketing” round the workplace latterly, you’ve possibly been on vacation.
In the world of online business, content promoting is quickly changing into one in every of the foremost overused terms within the business.
Now there's no refuting that it's crucial and that I don’t wish to require any power far from all that content promoting will do for a business, but there is another term even as necessary (if not more) that I don’t hear nearly the maximum amount.
The term that I’m relating is “Content Strategy.”
But aren’t content promoting strategy and content strategy identical factor, you may ask?
The simple answer is… no!
Content strategy is broad whereas content promoting refers to one a part of associate overall content strategy.

In fact, understanding the variations between content promoting and content strategy, still, as coming up with however they'll each work along, is one in every of the foremost necessary belongings you will
Do essentially for your business to succeed online and on the far side.

With that aforementioned, let’s dig a touch deeper into however these 2 terms dissent still as however, they complement one another.

What is Content Strategy?

A simple definition from Wikipedia defines content strategy as the look, development, and management of content – written.
Or, in alternative words, your program for victimization content in every single side of your business.
To help get us in the right mind-set to understand the totality of what content strategy is, let’s first think about the building plans for a house, aka the blueprints.
Blueprints are extraordinarily careful and set up out each side of a home build before the inspiration is ever poured.
These little blue maps detail precise measurements, where to run electrical wires and plumbing, where your support beams will go and even where to put appliances, doors, and shrubbery.
What is Content Marketing Strategy?
Content promoting, on the opposite hand, is typically a soft-sell sales approach to attract customers and retain them through creating and delivering relevant, meaningful content.
It’s basically a mixture of sales techniques and organic promoting, all in one.
The trick is disguising your efforts to a tolerable degree that your customers don’t recognize they’re being sold-out, but rather feel like they are becoming better informed.
In content marketing, you designate specific audiences that you want to “pitch” content to, and once they bite you work to drive profitable customer action through consistently curating content you feel will help shape their behavior to result in a conversion.
Content promoting items are usually found within the variety of weblog posts, white papers, case studies, PR, social media marketing, inbound marketing, PPC, SEO, and more.

So what’s the distinction between this and content strategy?
A content promoting strategy exclusively} associate appendage to your overall content strategy because it focuses solely on making, measuring, and business content promoting items for specific audiences.
It accurately addresses the “Why” of your overall strategy and what motivates customers to engage.
A good content promoting strategy will solely live up to its fullest potential if there's a powerful content strategy foundation holding it up.
In alternative words, your content strategy addresses the “How” of using your content, as well as the “Where” and the “What”.

Going back to my blueprint/house-building analogy, you would never build the walls and roof of a house without building a foundation first.
This is identical to a content promoting strategy, it only works if you have a strong content strategy foundation.
This foundation helps to align stigmatization, messaging, and pretty much all aspects of content marketing to the overall content goals of your company before you begin to actively market it.

Sadly, thanks to what quantity time making an honest content strategy will take, too many people completely skip it and focus solely on content marketing (the fun stuff).
While that specialize in content promoting will bring you some isolated success, it will likely fall short of the overall impact you could’ve made, had you assessed how your content
It was going to be used and implemented on every level of your business.
In essence, you're counting on your inventive facet while not taking into consideration your strategic facet.

I know it’s tempting to publish content on your website to get it out to the masses and feel like you’re doing something content-wise, but don’t just create content for the sake of creating content. Create content that has a purpose, that aligns with your company goals and that has been designed to produce a calculated response – all of the things you would map out beforehand with a good content strategy.
This is the thanks to really maximize your content promoting efforts.