Technical writing is a powerful tool that is widely used by marketers for explaining complex concepts in simple words without using too many jargons.
Do you have a target audience that's reluctant to show interest in your product? If so, you are like most businesses out there who struggle to find success for their newly launched product.
Before you go on to market your product, you must make your audience understand what they are looking at, how it works and do they even need it in the first place. All of this can be done by educating them about your product. And to do that effectively, you must master the art of technical writing.
Here's how you can do that.
Use the language in which they think
The fastest way to build a strong connection with your target audience is by communicating in the language they think. Understanding your audience is key. No matter which target group you are writing for, at the end of the day, they are all humans and they like to think in simple, short sentences. What does that mean for you? It means that you should also use simple sentences when communicating with them. This is also one of the proven techniques used by experts for writing successful tenders in NSW.
Minimise the Jargon
You may be proud of your product and can go to great lengths describing it in all its glory. However, while you do that, unwittingly, you are using too many jargons your target audience may not align with. This is where you need to put yourself in your readers' shoes and decide whether your jargons fit in or are just over-the-top flamboyant.
Be more conversational
We, humans, feel more invested in conversations than reading up on plain information. So, if you throw in a little conversational style of writing, your readers will feel like they are being engaged in a one-to-one interaction, and this is what will pique their interest.
Bonus tip
You have a unique voice that you could use in your writing to give your readers something to identify with. Write the way you would talk to a friend while of course maintaining the decorum and not taking things too far down the casual road. All I'm saying is let your personality shine through your message.
Tim Entwisle is the Managing Director of Madrigal Communications , Tim has been running the organization successfully for over 12 years and has a diverse knowledge in public contracting and specialises in tender proposal writing.