Implementing Virtual Reality in Consumer Applications
The buzz around Virtual Reality(VR) technology has increased over the recent years thanks to multiple commercial applications. Initially, the technology was exposed only to fewer domains like medicine, engineering, education, design, training, and entertainment. It is now used as an effective marketing tool by online retailers for branding purposes.
SuperData, a Nielsen company released the following findings in their 2019 study -
Annual VR revenues reached $3.6 billion in 2018
A total of 700,000 units of Sony PlayStation VR, 555,000 units of Ouerculus Go, 160,000 units of PC-Tethered Oculus Rift, and 130,000 units of HTC Vive were sold in 2018
The increasing adoption of virtual reality technology is an indicator for businesses to use it as a novel marketing tool.
Virtual reality creates an immersive and simulated environment that is similar or completely distinct from the real world. It provides an interactive medium for advertising strategies, education programs, and entertainment content. Leading brick and mortar retailers are using virtual reality technology to market their brands at shopping centers. The technology overlays machine-generated information onto existing real-world views and is accessible through smartphone devices. AR VR app development services are used to create interactive catalogs that influence the purchasing decisions of buyers.
Let's explore the key business benefits of VR applications.
Impactful Training
VR technology provides an immersive environment where personnel can learn new techniques without risking physical damage or loss. It acts as an ideal knowledge transfer tool that accelerates employee training requirements to maximize business benefits. Training with VR headsets is a cost-effective activity for organizations that need efficiency and flexibility.
Effective Brand Marketing
VR solutions are suitable for generating brand engagement at conferences, trade shows, exhibitions, and more. Leading businesses are using virtual reality as a tool to showcase their products in a limited space. Real estate businesses use VR headsets and applications at exhibitions to display interiors, exteriors, place attractions, property surroundings to their prospective clients.
For instance, All Nippon Airways (ANA) along with Acumen created a virtual reality room tour of their business class cabin flight number 777-300ER. The purpose of creating virtual cabin room tours is to market their service to their elite customers.
Presentation and Sales Tour
VR technology adds auditory and visual flair to presentations to influence prospective customers. LearnBrite is a powerful experiential learning authoring web platform used by businesses for virtual meetings, training courses, and presentations. Expressive VR emojis are available on the platform to provide attendees a real meeting environment without being in the same location.
User Interactive Apps
VR apps create an immersive customer experience with interactive 360-degree visuals. 360i is a digital marketing agency that created a 360-degree fun marketing campaign for Oreo. The campaign takes confectioners on a whimsical journey through a wonder vault. The interactive VR campaign has boosted the popularity of Oreo among youngsters, kids, and adolescents.
Virtual reality technology has made a significant impact on Android and iOS users with web and mobile apps. More and more app development companies are integrating VR technology into their client apps to enhance the overall experience of users. Integrating VR with gaming apps or social media apps leads to several interaction possibilities in a real-world setting. Creating a real-world environment for customers improves the online shopping experience, enriches learning, and strengthens team collaboration.
Key VR Services We Offer
Our Virtual Reality app development experts at Oodles Technologies enable businesses to connect with customers in an engaging way. Our experienced developers have built multiple VR apps for web and Android platforms. We also develop VR apps that support various VR devices including steam VR, Microsoft Hololens, HTC Vive, Oculus Rift DK1, and DK2, Daydream View, PlayStation VR, Google CardBoard, and Samsung Gear VR. Our Core services include:
VR Integration In Various Modules
Virtual Product Environment Through AR
Presentation And Sales Tools Of VR
VR Trade Shows
Secure Deployment of VR
Marketing and E-commerce with VR
Are you planning to upgrade your business apps with VR technology? Talk to our software developers today. We are an AR VR app development company in India that builds robust and feature-rich applications for enterprises across the globe. We also enable businesses from retail, real estate, and healthcare to incorporate AR and MR technologies to provide immersive experiences. For more details contact our experts today!