The environmental footprint of the fashion industry is a vital area of concern. According to the United Nations Climate Change News 2018, the fashion industry owes 10 percent of the global carbon emissions. Moreover, it is estimated that the figure will cross 60 percent if the fashion industry fails to implement concrete sustainable practices soon.
Sounds alarming, isn’t it?
However, the good news is: The attitude of players in the industry is positive as they act accountable while committing to rely on ethical fashion practices. At the nascent stage, the tech-driven fashion trends are revolutionizing the market significantly.
According to Forbes, technology acts as a true enabler towards a fast and sustainable fashion.
Let’s see how it works for modern consumers who intend to make green choices.
1. A sustainable style: A new fast-fashion formula: Apparel Designing Software is in vogue. It is delivering a fast and digitally driven fashion while focusing on sustainability. The sophisticated 3D enabled tools are not only empowering fashion entrepreneurs but also fashion consumers. The fashion brands can design virtual products and samples, thus giving innovative choices while saving physical sample creation costs.
On the other hand, users gain the privilege of choosing a custom-designed product instantly, thus inspiring vendors to reduce their inventory stockpiles. The overall environmental impact is massive as ad-hoc production replaces the conventional mechanism.
2. Artificial Intelligence is the new swag: With AI-empowered tools, the fashion entrepreneurs are delivering greener value to their consumers. The brands can now showcase optimized designs that enjoy a real-time demand in the market based upon the predictions made using AI. The consumers have now become part of mainstream product development, thus funding towards the reduction of carbon footprints globally.
3. Tech is transforming the entire manufacturing process: With state-of-the-art technical enablers, the fashion retailers can now enjoy higher efficiency as the lead time gets reduced. They do not need to build and release multiple prototypes with changing trends and tastes. They can maintain an optimal inventory level as they envisage the consumer behavior to respond to market demand promptly. This on-demand production invariably helps consumers to get the choices matching their preferences without unnecessary piling of unwanted stock and waste.
Additionally, the technology positively works on engagement as the apparel brands are listening to their consumers more than ever. There has been a paradigm shift as the producers are switching to eco-friendly ways to satisfy the demand for sustainability by their customers
4. Modern consumers are themselves making green choices: According to Futerra’s survey of US and UK consumers, 51% of the respondents feel that they can bring a real difference to the environment by buying ethically. The intention of the consumer to contribute towards sustainable development goals is inspiring fashion entrepreneurs to implement advanced technology. This is a crucial takeaway for apparel designers and brands that can leverage technology while fulfilling viable demands.
Do you see where we’re going with this?
It won’t be wrong to put that sustainability is a win-win solution for both the ends.
If you think, you can make an ecological difference as a fashion entrepreneur, choose Apparel Design Software from iDesigniBuy and serve today’s enlightened customers.
Get Green Garments on the Go!
Source Link- https://idesignibuy.blogspot.com/2019/08/how-fashion-tech-is-helping-consumers.html
Vivek Ghai has over 18 years of experience in software services industry. He is the founder of a software company specializing in web and mobile application development. He has hands-on experience in operations, digital marketing and business development in the technology industry. He advises start-ups and also is a technical co-founder for few of them.