Reasons why orthodontists can’t ignore Paid Advertising

Facebook and Google AdWords advertising has one goal: to grow your dental business and Brand awareness to the online market. Increasing awareness is how businesses grow. However, small businesses consider paid advertising too costly and time-consuming to pursue.

Facebook advertising and Google AdWords can both be viable paid media options depending on your goals and the marketing budget of your dental company has.

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We can’t deny that these 2 media sources are a great advertising channel for many businesses, and that’s why a lot of orthodontists choose to advertise on this two giant media platforms. Although, managing Facebook and Google ads can be complex, time-consuming, and stressful. This Paid advertising can produce a positive R.O.I. (Return on Investment) to your company. Sales can even be tripled or more with an effective direct response advertising strategy. But most orthodontists are skeptical on spending thousands of dollars on paid advertising – and that’s the truth.

But did you know that Facebook has a $16.3 billion in revenue globally from its advertising services alone?
There are now over 2.5 million people who use Facebook and over 5 billion searches per day for Google. This is a good opportunity to advertise your business and reach potential customers and clients in your area.

So if you’re still wondering why your business should be advertising on Facebook or Google, here are the main 3 considerable reasons why you should not ignore paid advertising.

1. PAID ADS TARGETING IS EXTREMELY DEFINED

Endless demographics, interests, and behaviors are what makes paid ads like Facebook an extremely powerful advertising channel for your business.

People are constantly liking pages that interest them, and people are continually volunteering their personal information to Facebook, not to mention that there are also third-party data providers that equip Facebook with very important details about its users.

Here are some of the targeting options that make Facebook advertising a powerful tool for your business:
• Location
• Education
• Work
• Financial Status
• Relationship Status
• Generation
• Parental Status
• Ethnicity
• Languages
• Liked Pages and Interests
• Purchasing Behaviors

Liking, sharing, filling out information on your profile, and more is how Facebook gets all this information.

When you decided to “Like” the Arizona Cardinals’ Facebook Page, you gave them a little bit of information about what interests you. When you said you were in a relationship, they got a little more information, and little by little the pool of information that Facebook has about each individual user becomes bigger and bigger, giving advertisers like The Digital Marketing Hub the power to target your perfect customer.

2. FACEBOOK AND GOOGLE HAS A ENORMOUS AUDIENCE

Facebook alone has over 2 billion users globally, and they are extremely engaged; 1 out of every 5 minutes spend on a mobile device is either spent on Facebook or Instagram. There are also 5 billion searches per day for Google – this is not each month but per day we’re talking.

There are a lot of patient people on Facebook who are looking for an orthodontist in their area, all you have to do is find them.

Data from Pew Research Center reveals that 70% of people using Facebook in the U.S. access Facebook daily, and 43% of that 70% access Facebook multiple times a day.

If that’s not enough to make you think about the power of Facebook’s audience think about some of these statistics:
About 868 million people visit Facebook on a daily basis
Facebook receives 1 trillion page views per month
Ability to reach a “Super Bowl-size” audience daily at a (very small) fraction of the cost
15.8% of the time spent on the internet is spent on Facebook Users spend over 20 minutes on Facebook daily.

3. PAID ADVERTISING ARE COST-EFFECTIVE BY CONTROLLING YOUR BUDGET

When you have a dental practice and you want people to show up at your doorstep you most likely don’t want ads to be running during times that your business is closed.

Facebook allows you to set ad schedules to avoid throwing away your money so you can use it when it’s most relevant to your business and goals.

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Frankly, Facebook advertising can be extremely cost-effective, more so than AdWords, when managed properly that is.

Whether you want to spend $5 a day or have a $100k dollar budget advertising on Facebook gives you full control at all times. You can set up an ad schedule to have your ads run on relevant times for your dental business.

Facebook also lets you set spending limits on your account so that it doesn’t spend more than you want it to.

If at any given moment you need to pause the ads you can always do that too at the click of a button and this will keep the ads from running and your money from being spent.

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