If someone told you to guess, how much time do individuals get to spend on social media, how much do you think it would be? Social media usage is made up to 28% of the time we get to spend on the internet. It considers this remarkable since more and more of your life activities are happening online. You can run your business operations, answer emails, order food, manage your bills and bank account, and watch movies online.
Social media marketing services is one of the biggest campaigns ever to exist for internet marketing. It will be endlessly profitable as businesses begin to understand the importance of investing in social media marketing. There are many individuals, however, who struggle to know where they need to start.
There are many individuals, who make the status of social media marketing to be superficial and shallow, but in reality, it is completely the opposite. With a good amount of transparency and authenticity, social media provide you with the following goals:
1. Relationship and community building, with the help of generating discussion.
2. Discovery and brand awareness [Available only when you are using social ads].
3. Announcing business developments and new products to your targeted audience.
4. Increase attention and registration by promoting events.
5. Increase on site traffic to receive referral clicks.
6. Driving leads and sales [Sales is never an immediate priority on social media].
7. Establishing your expertise in your field and providing value to your audience.
Social media, unlike other marketing platforms, depends on the transparency as it is mentioned above, to complete and reach any of these given goals.
There are many platforms available for social media marketing, where you can join these sites and promote your business. Here is some list of social media platforms, which has the largest and the engaged audience, and they all have been around for a long time on the internet they are considered a safe place to invest your time on.
1. Facebook
It is even possible to have any site but, having Facebook to be at top of the list? After a well-known social media platform faced a brief stint in the early 2000s, Facebook uncrowned its dominance and is holding the crown ever since. After ten years, pages for well-known brands on Facebook are flawless. Customers will see your business hours and store location, write reviews, and get to view all your latest content. They will even see incredible CTAs designed that will help your business to achieve all your social media marketing goals. There are many businesses that use Facebook as the centre of all their social media marketing. It is the platform where big companies put their energy on and spend their finances.
2. Twitter
Twitter has its own moments, dips up and down in popularity as a valuable marketing tool. Besides that, it also manages to hold its ground and several other businesses are happily using it until now with great success in their hands. If you wish to generate discussions, Twitter will then only play its part as a marketing tool.
If you are not engaging yourself in a proper conversation with other users, then this platform cannot help you achieve your required marketing success. To receive the best results in Twitter, create thought-provoking content, polls, and question-based posts that are designed to receive more responses and retweets. Twitter chats, are also great solutions through which you get to nurture a community and jumpstart conversations, which focuses on your business.
3. Instagram
Instagram is under the authority of Facebook, but it is still very much its own platform. It is generally a visual platform, with elegantly stunning and interesting pictures and videos reigning supreme. Being a rapidly growing platform, and having a large number of diverse followers, Instagram has the highest engagement rates, out of all social media platforms. To receive success on Instagram, use all the features that are available to you. Get to create stories, newsfeed posts, make sure to use loads of hashtags in order to generate discussion, attract new followers, and encourage user-generated contents.
4. LinkedIn
LinkedIn needs to be the first profile you create; you are in the “Business-to-Business” industry. You need to create profiles for both your organization and for your personal page. If you wish to recruit new employees, promote your business, or perform both at the same time, LinkedIn will be a valuable resource for you. This is where professionals share industry news, and you may get to see a slightly higher caliber of discussions on LinkedIn posts, which you do not see much elsewhere. To receive more out of LinkedIn, you will be required to post contents that contain, both potential customers and peers, which you will find it to be actionable, thought provoking, and valuable. These types of contents are shared often, which helps in generating more discussions.
5. Pinterest
Pinterest happens to be slightly different, among all the social media platforms, where the focus is from users who save content instead of distributing it outright. You can take Pinterest as a halfway between an inspiring vision board, and a personal wish list. In this platform, you will find everything from recipes to make gourmet cupcakes to instructions on how to paint.
Knowing the technical aspects
It is always imperative to tap into the most appropriate channel and leverage the benefits it has to offer. Getting your venture at the top of Social media branding charts isn’t that difficult if you know the appropriate strategies and targeted ways to do so.
I am the Co-founder of Go Lead Digital - Digital Marketing Agency in Mumbai. Its fun working in the digital world by introducing more and more people as clients and at the same time making a living out of it.