Read and share this article to win an iPhone X!
I am sure you thought of sharing it without even reading it thoroughly. This is the power of an engaging CTA.
In marketing tactics, an attractive CTA plays a vital role. It is a key factor in persuading the audience to click and buy your product.
The more powerful CTA’s you have on your website, the more conversions you’ll have.
But it is not as simple as it seems. You need to know some hacks in order to create a killer CTA.
Today, we will be discussing some fantastic tips that can get some serious business.
As the name indicates, Call-to-action!
Yes, you got it right.
You have to invite customers to do what you want them to do which is to place an order or buy your product.
For this purpose, the kind of commanding verbs you use matters a lot.
You can use verbs like shop, order, buy, learn more, find out, contact us, sign up etc.
It depends on the product; you are promoting.
Here you need expert help from a website design and development company. A company who understands your goals and target audience.
It is imperative for the CTA’s to be visually attractive.
• Use bold colours for them.
• Keep the size of the button large.
• The button should be touch-friendly.
Large sized buttons are catchy and draw customer’s attention when they visit your landing page. The chances are high that visually captivating CTA’s with unique design and colour will not be left unnoticed. Moreover, they will be able to convince the visitor to take the following action.
As compared to generic CTA’s, personalised CTA's always perform better.
• Words like Get, Start, Join, Scroll and Download perform well in getting more clicks.
• The more personalised your website and call-to-action button appears, the more benefits you can get.
• While creating a CTA, clearly explain the action a user needs to take and what reward he will get in return.
• Keep the wording simple and easy-to-read.
• Provide more options to your users from they can choose according to their requirements.
• For example, by selecting the business type, different CTA’s and benefits should appear.
• Similarly, by choosing the size, different information should be displayed.
You should consult a reputable website design and development company for this purpose.
You can make a killer CTA only if you are able to draw a strong response from your user. If you are excited, your audience will be excited too.
Use words and phrases which can provoke emotions and enthusiasm among your visitors.
For example, “Order Now And Get 50% Instant Discount!”
Here a user will be thrilled after reading such a CTA on your website. They will feel excited to order.
You can give a pop to your CTA by adding a small exclamation mark at the end.
The most successful strategy for an engaging CTA is to take advantage of the fear of missing out an opportunity that will soon end.
Fear of losing the chance is an effective motivator for human nature. When they think that they will never get a specific offer again, they quickly grab that opportunity.
Let me give you an example.
“Order Now & Get 50% Off On All Orders Till Monday.” This CTA is tough to ignore.
Your user will feel the urge to order before it's too late because who would not want to get something half price.
Finally, I will emphasise on hiring an expert web designer to get an impactful website for your business. If your business is based in United Kingdom and you are seeking professional and reliable web designers, Nottingham then reach out to Intelicle. Their expert website designers will craft attractive CTA’s for you at an affordable cost.
Shiza is a content writer at Intelicle.LTD, A digital marketing agency. She is an expert in writing blogs about the latest trends and technologies.