If you have been wanting to expand your business and increase sales you may be wondering about a digital marketing agency. A New York City advertising agency is a great way to hand off one of your tasks to a trusted professional that knows exactly what they are doing. We are here to explain exactly why you should be working with a digital marketing agency. Keep reading to find out more.
They are the experts
Anyone that you hire you is looking for them to do a great job. Working with a digital marketing agency is no exception. When you work with a digital marketing agency it is like working with a bunch of professionals in one. If you were to hire an employee they may only be trained in one area of marketing. They may be taking time away from other marketing tasks to learn more about one area. For example, you hired them and they are proficient in social media, but are they great at increasing your ranking on Google? If not, you are only getting one use for them and you are wasting your money in training them. When you work with a digital marketing agency you get a lot of different employees in one. Say you want social media, website updates, and SEO. You will most likely be getting different people for different tasks that are experts in that area. No one will be an amateur or just starting out. If that agency employee or contractor has a question, they won’t go to you to answer it, they can go to another member that will have the answer for them.
You can focus your efforts elsewhere
You are a business owner. You are probably pulled in a hundred and one directions. That means one of them is working on your marketing. Take one of the tasks off your plate and focus on things you not only are an expert in, but you enjoy. Leave tasks like marketing to experts that know what they are doing and can really help your business grow. If you have ever felt burned out and pulled in too many directions as a business owner, this is a great idea.
You don’t need to purchase equipment
If you have an employee you need to purchase their equipment. If there is a program, you are in charge of purchasing it. If you have an in house employee you need to provide an office for them. The list goes on and on. And of course, if anything breaks, well you know what you need to do. When it comes to working with a digital marketing agency they pay for it all. So, you may be looking at the digital marketing agency at a larger cost, but that’s the only cost. You don’t need to pay for the little things as you would an employee, you simply pay them a monthly fee and they do the rest.
You will receive updates regularly
Getting a monthly report is so important. It allows you to know your return on investment, it helps you to know how much progress you made that month, and it shows that you are moving in the right direction. When you work with a digital marketing agency they should provide you will a regular monthly update that lets you know all of your current statistics. This will allow you to know if you are getting a good bang for your buck. Remember not to freak out right away if you don’t see it moving, marketing takes time. If it is still not working with the agency after a couple months it’s time to have a sit-down and find out what’s going on.
No taxes for you
Just like you don’t need to purchase equipment and fix equipment if it is broken, you also don’t need to pay extra for taxes. You typically need to pay about 5% extra on top of an employee's normal salary to the government each year. When you have a digital marketing agency they are a contractor and they take care of that fee for you. You simply fill out a 1099 and it is a tax write off that you worked with them. This means it actually ends up saving you money.
Multiple people to do the job
The final point we want to make about working with a digital marketing agency is that you get to work with multiple people. We touched on this earlier by saying you can work with different experts in different fields. This also means you get a lot of different people in one. You basically get one person with every single expert task you are looking for. In many cases, you will be given a direct contact person that will answer any questions you have along the way. If seeing the agency in person is a big deal to you, you can make sure to find a local agency and one or more people can come to your business regularly and give you an update. Working with multiple people ensures the task gets done and done on time, there are no excuses.
As you can see, it is worth it to work with a digital marketing agency. They will get you the results you are looking for and it will make it easier on you along the way. If you have any questions about working with our digital marketing agency, we would love to answer those for you. Contact us today to learn more.
Author, Freelance writer