Top Ecommerce Trends to Check for Your Business in 2019

Introduction

The ecommerce development scene is one of the hottest industries right now. According to Statista, the expected revenue from this source by 2021 will amount to about 4.88 trillion dollars. This is good news, right? More customers, more money, and sure growth for your business? Well, not exactly.

Such a burgeoning business scene has attracted significant interest in recent times, and this has made the market more competitive than ever. In fact, with advances in search engine optimization tools, artificial intelligence, and big data analytics, customers have much higher expectations.

If you’re going to stay ahead and make decent revenue in the coming months, you need to follow the latest ecommerce trends in 2019. This post is a curation of top anticipated trends based on customer behavior. The goal is to keep this in mind when you hire Magento developers for your ecommerce development projects.

Augmented Reality

Many years ago, Augmented Reality was just science fiction hoping to be explored. Even when it was made possible, the use was very limited, and it was confined to entertainment. Nowadays AR fever is spreading like wildfire and many ecommerce sites are seeking to hire Magento developers who can incorporate this technology into their website.

We’ve seen extensive use of this concept in the fashion industry, enabling clients to try on their clothes or types of makeup accessories before they make purchases. We have also seen interior decoration companies leveraging this idea. IKEA is one of the latest brands to buy the idea, allowing potential customers to test products and see whether or not certain furniture will fit their homes.

This trend is spreading to the ecommerce space slowly and it’s widely believed that 2019 is the year it becomes ubiquitous.

Voice Search

Alexa, Siri, and Cortana are fast becoming the most mentioned names in homes around the world. The level of improvement that voice recognition technology has undergone is unprecedented and it continues to grow by leaps and bounds. According to a local study conducted it was found that 58% of participants have used voice search to identify local businesses in 2018 alone.

It was also found that 20% of adults use the voice search feature on their phone monthly. Based on trends and forecast, we can expect that half of all searches will be done by voice in 2020. What does this mean for someone looking to hire Magento developers to build an ecommerce website?

The time to incorporate voice search capability is now. Dominos is doing it, Walmart is doing the same, Lyft has also followed suit. There’s a brand known as North Face, providing outdoor gear and apparel brands. They rely on voice search and this has resulted in a 35% increase in search conversation rate. They’ve also been able to improve their revenue generation by 24%.

Improved Payment Processing Systems

In 2019, you really can’t afford to lose your potential customers because your platform doesn’t support their payment channel. Unfortunately this is one of the major reasons people abandon their shopping cart.

When you get Magento development services, you can use payment extensions to give you a wide range of payment solutions to use. Some of them are:

1. Converge Elavon Realex payments
2. Elavon payment
3. Pagseguro
4. Ingenico e-payment
5. ATOS Wordline, etc.

Cryptocurrency is another concept that spurred a worldwide hunt for new payment options, coupled with digital wallets like Apple Pay, Google Pay, and even Samsung Pay. Make sure you take advantage of this trend in 2019 when you get Magento development services.

One-Click Purchasing

One important point to note is that the percentage of internet users browsing via their mobile phone keeps increasing daily. Hence the need for a mobile-friendly platform. This is why you must get Magento development services that facilitate one-click purchasing.

If you want to convert that potential customer to a loyal one, this is what you need to incorporate into your store. It not only simplifies the process of purchasing a product, but also helps you satisfy the impulse to buy that customers have, leading to improved profit margins.

Omni-Channel Selling

Selling across multiple channels is already the norm today. If you want to do better in 2019, you’ll need to provide a coherent customer experience. You can achieve this by personalizing your different interactions for each customer across different channels. If the user experience you provide is not well-tailored or proves too divergent, you might lose out on a lot of potential customers.

There are several studies backing this up. One study carried out by Epsilon showed that 80% of people will likely return to do business with a company if the experience is personalized. This is corroborated by another study carried out by Evergage. Sadly, it was found that only 27% of marketers synchronize more than half of their selling channels.

Chatbots for Customer Support

Chatbots are the holy grail of interactive websites today. With chatbots, business owners can further reduce the sales journey customers undertake by facilitating easier trade. Research has also shown that the purchasing behavior of Americans, in general, has evolved over the years, and more people now prefer a form of interaction before concluding a purchase.

The integration of chatbots with existing ecommerce development services will tremendously revolutionize the industry and change how things are done. When you hire Magento developer to help develop solutions that involve chatbots, you enjoy higher outreach, improved lead generation, and you ultimately provide your customers with a rewarding shopping experience.

Conclusion

The game is changing and you need to evolve with it. The power to make this change has been provided to you, all you need to do is to make good use of the knowledge. Increase your revenues, expand your reach, and capture a large share of that market in 2019. If you need to hire Magento developers to help you actualize your dream, be sure to contact us.