One of the most significant industries in India, which is currently making several headlines. For being one of the greatest creators of employment for decades, it's stayed one of the instrumental businesses in India. It's still considered to be the cottage industry, even though it's evolved as a major revenue generator for the country. The handicrafts items are known for its versatility as the stuff used to make these products are environmental-friendly.
The online commerce has added fuel that was needed for the industry with tons of players coming into the online space that was handicraft. And the online boom has undoubtedly generated added interest in buyers of handicrafts in Europe and from the countries like USA, Canada, Britain, France, Germany, Italy, etc. Given credits to the rich Indian history, the demands of Indian made handicrafts products are selling like hotcakes, and it's growing with every passing day.
The increase in demands for the handicraft products online has given a chance to a small time local producers increase their sales and become a national or a global seller. As they're now having loads of options to pick from the customers to take a pile of the cake and there are many ways to connect with the maker or the seller.
Taken everything into the report the Indian handicraft industry is still fragmented with more than 5 million regional artisans and more than 60,000 exporters/export houses, encouraging regional art and craftsmanship in the domestic and global marketplaces bulk of which consist of women and individuals who belongs from poorer communities. There has been a consistent growth of 15% in the industry year by year.
The artesian are coming up with new and creative products and layouts every day. Be it clocks, vases, home decor, home furnishings, etc. The demand for all these products globally and locally is enormous and each and every day more and more startups are venturing into this business because of the possibility of these sorts of products.
Although the sector amounts are positive, the thing that remains to see is that the sector is largely spread all over the state primarily in rural areas and small towns. As it is the industry where macro investment is not needed and it can be started from one’s home on a small-scale basis.
My name is Amit Dhaniya, I'm an SEO/Digital Marketing expert. I have 5 years experience in SEO/Digital Marketing/ Branding/ Content writing.
I love to write on Internet Marketing, exploring new internet marketing techniques.