B2B marketing trends are necessary to be followed by all marketers. The main reason is that it is how many others are generating leads. If that weren’t the case, you wouldn’t find the majority following it. Therefore, if you wish to see your B2B marketplace achieve growth and survival, then note down the following B2B marketing trends 2018 and start making plans on how to use them.
Artificial Intelligence
Robots have started doing many things in your business, and believe me they are here to stay. In addition, these robots are playing a significant role in marketing. Wondering how? Through artificial intelligence.
AI has the ability to make our content more human, as well as help us in convincing our potential prospects with the help of technology. The most common AI operated business tool that we see almost every day is the programmed chatbot.
Covering Fake New with Strong Content
With every other B2B platform using content marketing as a strategy to generate leads and boost sales, many have also started publishing fake content. Due to that, clients have become more aware, and it has become harder to convince them. However, you can change that by making your content stronger. The best way to do that is by adding resourceful stats. Although, you do need to make sure that the stats you add are linked back to their original source, or else I am afraid no one will believe you.
Storytelling to Capture Attention
Storytelling is one of the most significant B2B marketing trends to come into the limelight. The basic concept is to create a story incorporating a particular brand and publishing it online. Customers love to read exciting stories, and this technique can turn the table in your favour by generating immense traffic.
This trend has brought bloggers into the demand. Every B2B company is hiring a group of talented bloggers who are given tasks which involve creating stories and marketing them on social platforms. Believe me, it has worked for me, and I’m pretty sure you can also capitalise on this opportunity with the right plan and resources.
Email Marketing is Still Effective
This is a wakeup call for all those B2B marketers who believe that email marketing is old school and isn’t useful. The truth is that email marketing is here to stay and if you aren’t using it then you are way behind. I’m pretty sure that your B2B platform has a good subscriber list by now. Why aren’t you using it?
The list of subscribers you have can be easily used to market your brand. All you have to do is send an email every now and then to all your subscribers. The email could be related to an upcoming offer or associated with a new product launch. Apart from that, if you plan on featuring your brand in a B2B trade show, you can send an invitational email to enhance traffic on your stall.
Beatrice McGraw is a Professional Content Writer and Digital Marketer at ExportHub. She's an expert in digital marketing, content marketing, and lead generation. Follow her on Twitter at @McgrawBeatrice.