A sustainable competitive advantage cannot be achieved by any company if its products do not give value to the customer’s money. Jaguar parts and vehicles will not stand out if it’s easily substitutable or imitated by the competitors or have no specific feature which is rare to be found in other luxury car brands. So how does Jaguar sustain its competitive advantage? Jaguar assess its sustainability and competitive strength in the market using value, rarity, inimitability and non-substitutability. This criterion is very important because it defines how stronger a brand is against its industry rivals.
Jaguar puts performance and innovation at the forefront of every vehicle's design. Jaguar parts and vehicles have become synonymous with exceptional driving experiences and unmatched luxury.
1. Value
Jaguar has created value for its brand by manufacturing Jaguar parts and vehicles that are state-of-the-art and totally meets the expectations of its customers. Jaguar has always been considered as the most competitive, reliable, and successful vehicle marque due to its luxurious design and exceptionally remarkable performance on the road. To create value for its brand, Jaguar keeps an eye on the strengths and weaknesses of its Jaguar parts and vehicles while constantly looking for attractive opportunities available in the market. Jaguar neutralizes or at least weakens the external threats harmful to its business growth by utilizing its strength along with the available opportunities.
2. Rarity
There’s a number of rare characteristics and advantages that Jaguar possess that are highly unreachable for the whole industry. For instance, Jaguar was created as a merger between two luxurious and top-quality brand – Jaguar Cars and Land Rover Automobiles – allowing it to combine their strengths and technologies.
3. Inimitability
Jaguar maintains its uniqueness by producing highly innovative gadgets, luxurious design, remarkable on-the-road performance and supreme technology Jaguar part which competitors cannot easily obtain or imitate. One thing that Jaguar has against all other luxury brands is that it’s always a more exciting shape.
4. Non-Substitutability
Being a premium priced brand, Jaguar spends a huge amount to make its vehicles look more stunning, give better performance on the road and provide value to the customer’s money. Its market research and R&D division ensures that it continues to develop innovative, stylish and more fuel-efficient vehicles which are superior to the competition as well as their own previous models.
Pikaa Gi