Digital marketing in India seems to be on the cusp of a revolution. The Enormous growth in the use of smartphones, easy access to the internet through smartphones and other devices, increasing use of social media through mobile and increasing use of online shopping portals do indicate that the time is right for online marketing avenues to become a serious contender to traditional marketing avenues in India.
People here have already demonstrated that they have an appetite for online shopping even if they are not able to hold and touch the product while buying. This denotes a change in mindset. This change is evident in another dimension. It is the dimension of entertainment. People are now spending more time on social media, WhatsApp, blogs, forums, etc., compared to print and television media. Let us go, through some of the future scope and future of digital marketing in India in 2018.
Interactive platforms are becoming popular
What has truly revolutionized the landscape of marketing opportunities is the interactivity of various social media platforms, blogs, forums, etc. People are now able to express their opinion, feelings, emotions, and problems through Facebook, Twitter, blogs etc. There are forums where you can post your grievances, complaints or problems and you can get replies or solutions from different users of the forum from around the world as well as around India.
These platforms really offer a vent to the repressed feelings, emotions or problems of the common public. People are now discussing their problems more and more in these forums and blogs. Online marketers have a huge opportunity here. Through clever use of Facebook, Twitter, Instagram etc online marketers can get a bird’s eye view of the emerging trends in consumable goods and services. Therefore, interactive platforms like different fora, blogs etc are on the cusp of a big leap in the coming year. The 2018 digital marketing trends will highlight all the important aspects of the digital marketing industry.
Video content is increasing by leaps and bounds
The use of the 4G mobile network, video streaming etc are making it easier to play video on smartphone and tablet in India. Concurrently, low-cost data packs are enabling even the lower level users to go through video content, television soaps, movies, sports, etc. in their handheld devices. This is revolutionizing the world of video content, and digital marketers clearly have an ocean of opportunity here.
There has always been a repressed hunger for video content. The enabling scenario is adding a fillip to this. Moreover, the integration of video content with social networks is compounding the power of video. The next generation of people are latching up to video content like never before and are sharing, liking and putting comments on those videos. This has created an immense opportunity for video content creators.
Regional language helps in gaining ground in different provinces
India is a country of unity in diversity. There are different languages spoken in different provinces of India. Any one-size-fits-all solution for video, written or other content or app does not appeal to a wide base of audiences in India. It calls for content and apps in different regional languages. The audience wants solutions, forums, blogs, and content in their own language. This has really added a fillip to regional language apps, forums, sites, and blogs. Here is a good opportunity for digital marketers to interact with potential customers in regional language and launch products aimed at different regional language niches.
Personalized content is preferred by most people
A survey report on the Indian market has brought to the fore a fact that over 75% of surveyed consumers prefer personalized digital content. This indicates a rapid transformation in online behavior of consumers that have the potential to usher in new online marketing dynamics. There is now an immense potential in personalized content delivery that can tell a unique story about every consumer based on their online behavior in social media, blogs, and other places. It has been shown that real imagery generates twice the amount of interest compared to generalized imagery. So personal visual content is going to be the future of content delivery in 2018. This trend brings with it a scope for personalized digital content production and delivery.
Native ads are increasing
Interruptive ads are vexatious. These ads are mostly irrelevant to the content that the user is engaged in. Out of context advertisements and pop-ups frustrate the viewer and may even force him or her to close the content. Native ads, on the other hand, display their content in a quiet and non-distracting way. The most attractive feature of this type of ads is that they blend with the environment or the content that the user is engaged or most comfortable with. They blend in such a modest way that users sometimes don’t even notice the ad or content as a separate entity. This helps garner far more clicks or page views in comparison to disruptive inline, banner or other ads. So designing native ads is the way to go in future Indian online marketing effort.
The future
As per industry estimates, the value of the online marketing is pegged at $ 68 million. With all other industries have a lackluster performance; this industry is growing at the rate of knots. The striking point in this regard is that there is no saturation in terms of growth as far as this industry is concerned. The digital marketing industry in India is excepted to cross billions by 2020 as online competition has become one of the main reasons to show your product significantly.
The concept of online marketing is enormous. Businesses cannot afford to neglect it as the future lies here. From an individual perspective, the career prospects look great. The balance is tilting towards this form of marketing. It has left the print media way behind in terms of scope and stature.
Mamta is a Marketing Communication and Digital Marketing Expert. They Services offered such as Digital Marketing, Website Design, Website Development and ITES.