Product Innovation & Differentiation to Rope in Lucrative Growth Opportunities for Automotive Tow bars

In order to offer better customer experience, the leading manufacturers will continue to focus on integrating innovative solutions in the automotive tow bars to gain a competitive edge.

Vehicles need to be pulled down to the service stations due to engine breakdown and accidents. Pushing the vehicles to a nearby service station can be a difficult task for the passengers. Automotive tow bars has continued to remain an effective technique of pulling vehicles to the service stations. In addition, attaching the tow bars to vehicles ensures negligible chances of mishaps or accidents. As application of tow bars differ according to the need and vehicle size, manufacturers are increasingly focusing on product innovation and differentiation.

What are the Different Types of Tow bars?

It is easy to think of tow bars being used only for pulling the vehicles to the service center. However, application of tow bars varies according to different vehicles and situations. Apart from pulling the vehicles to the service station, tow bars is also used for pulling other vehicles, campers, and trailers. In addition, breakdown of heavy vehicles such as aircrafts and trains has also led to surge in demand for tow bars globally.

As the need for versatile tow bars continue to remain high, customers prefer spending on fixed flange ball tow bar. These tow bars can conveniently be fitted in different tow balls and allows to mount various accessories such as rear steps, cycle carriers, and drop plates. In addition, manufacturers in the automotive industry are focusing on offering detachable tow bars that allows the end user to perform multiple tasks.

 Compared to the flange ball tow bars, fixed swan neck tow bar are not versatile. Moreover, these tow bars do not accommodate mount cycle carriers, due to which fitting rear steps, drop plates, and couplings is not possible. However, attributed to better aesthetic value and slim line design, demand for these tow bars will continue to remain pervasive in the global automotive tow bars market.

 Among different types of tow bars, the detachable neck swan tow bar has continued to gain popularity in the automotive industry globally. As these tow bars have a detachable neck, the customers can conveniently use these in different vehicles. Unlike the other tow bars, the detachable neck swan tow bars can conveniently be locked with a set of keys. Lockable features of these tow bars ensure the safety of the vehicles while towing.

The detachable flange tow bar offers the end users benefits of the detachable neck swan tow bar and fixed flange ball tow bars. This tow bar is compatible with the Alko stabilizers and can be removed when it is not being used in order to preserve the ‘shins’. These tows allows the customers to tow and carry cycles conveniently. Attributed to the detachable and lockable features, demand for the detachable flange tow bar will continue to remain pervasive globally.

Innovative Technological Features to Look For

Rapid advancements in technology has benefitted the manufacturers with innovative solutions. Of particular significance has been spurt in adoption of automotive tow bars equipped with automatic features that locks the tow balls of the vehicles and removes the tow bar at the push of a button. Manufacturers are also using 3D technology to integrate complex designs in the tow bars for product differentiation and innovation. The leading market players in the global automotive tow bars market are focusing on incorporating advanced features in order to gain a competitive edge over the other players.

Apart from the traditional vertical and horizontal detachable tow bars, leading companies are focusing on offering vertical, horizontal and diagonal tow bars that are incorporated with the fold away electrical plates. In addition, the manufacturers are also focusing on integrating features that enable the customers to remove the tow bars in a few clicks in a clean manner for product differentiation.

In order to offer enhanced consumer experience, manufacturers are integrating the automotive tow bars with innovative solutions such as pin electrics. Integration of the pin electrics provides power from the tow bar to the lights on a caravan or trailer. Equipped with 7 pin electrics or 12(N), the customer can conveniently power the refrigerator in the caravan. As the need to provide power to the interior of the caravan has continued to remain a major challenge for the customers, manufacturers are incorporating the automotive tow bars with pin electric feature.

Besides offering features that improve the customer experience and offer convenience, the manufacturers are also focusing on integrating security features in the automotive tow bars. As pulling a damaged car to the services station without causing further damage continues to be a major concern among the customers, the leading companies are focusing on integrating lockable features in the tow bars. With the integrated lockable system, the automotive tow bars remains in position and the customer can conveniently pull the car to the nearest service station safely.

Overall demand for the automotive tow bars is expected to remain pervasive over the coming years attributed to growing demand for application specific tow bars. In addition, leading market players are increasingly focusing on integrating advanced technological features such as locking system, pin electric system, detachable features, and vertically and horizontally detachable tow bars equipped with the clicking system. Attributed to varied options available to the customers, growth of the global automotive tow bars market will continue to remain positive over the coming years.