Have you ever wondered what makes you walk into a particular store when there’s another one right next to it, selling the same thing?
The Role of Service Design
Your decision to choose one brand over another is determined by something known as “service design.” Service design refers to designing and marketing of your UI UX development services that influences your customer’s experience and makes them stick by.
Let us explain this by using a simple example – Suppose there are two bookstores at a mall. Store A is small, has limited collection, but offers a lot of discounts. Store B is huge, the collection is vast, and all the latest book are displayed right at the front, so it’s easy to find those book. Store A accepts both cash and card, but store B has membership benefits. The staff at Store A is not so helpful, but on the other hand, Store B’s staff is friendly and very efficient.
Which one would you choose? To some, the ease of finding what they’re looking for, or a larger book collection, and an affable staff is more important than the acceptable modes of payment or discounts. Others might be drawn towards Store A for discounts. All these factors together make up service design.
Effective Ways To Reach Customers With Service Design
One of the fundamentals of service design is to interact with consumers in real time. And the world wide web is the best way to do this. While service design is used in all types of businesses, here are six methods of applying the concept online-
1. Make Your Customers Feel Involved Right From The Start
Businesses use service design to string user experiences with their brands to form a long-term, fulfilling business relationship.
Lululemon’s campaign called “One More Time” gathers user opinion from its heylululemon community regarding the apparels that they think should make a comeback. The details about the process of producing those clothes and why they were back in production later gets broadcasted in “Sketchpad to Shelf.”
This helps the customers to feel like they are an important part of the business.
Online Application:
Bounce rate – You could refer to Michael King’s blog article on customer journey exercises. It’ll help you to learn how to communicate with your users both online and offline.
2.Your design Must Cater To All Types Of Audience
Your service design will help to build a resourceful network and capacitate your consumers at the same time.
'Kiind' is a unique platform where people can send gift cards and find out whether it has been utilized. Gift receivers can either use the gift card for themselves or dole out the gift amount in dollars towards .
It's important to create a service design that takes all parties into consideration in order to enhance UX. It can be done through opting for professional UI UX Development Services.
3.Broaden Your Brand’s Horizons
Service design aids in protecting your brand’s ideologies and maintain user loyalty while expanding your product range.
For example, “Dumb Ways to Die,” a video that went viral on the internet, was created with the purpose of spreading awareness about rail safety. They’re now going to launch plush toys as well. This idea was conceived after receiving inputs from the users themselves.
Not only does this keep up the brand’s probity but also perpetuates the roles played in the video relevant to it.
Online Application:
Content Strategy – Read Stephanie Chang’s article about how to find out the “Marketability of a product.”
4.Create A Design Based On Data
A city guide app called Jetpax lists the “happiest cities” by analyzing data on Instagram. It uses photos posted by people and recognizes facial expressions to come to curate such places.
Online Application:
Keyword analysis – This is probably known to most people who run their businesses online. Try and find out what keywords people are entering to get the information they’re looking for and use those keywords in your content in order to rank higher on search engines.
5.Meet Your Clients And Make Them Happy
A good service design enables you to know your users by communicating with them in person. Companies who offer a platform for their customers to interact about things regarding the brand are more successful.
Online Application:
Influencer augmentation – If you put your users on top priority, it eventually gives rise to influencers.
6.Perform And Earn Recognition
This last principle of service design focuses on offering smooth user experiences with moments of joy in a consistent fashion.
Using these 6 ways you can design your UI UX development services better and get new leads and conversions.
Ritesh Patil is the co-founder of Mobisoft Infotech that helps startups and enterprises in mobile technology. He loves technology, especially mobile technology. He’s an avid blogger and writes on mobile application. He works in a leading android development company with skilled android app developers that has developed innovative mobile applications across various fields such as Finance, Insurance, Health, Entertainment, Productivity, Social Causes, Education and many more and has bagged numerous awards for the same.