Digital platforms are offering great packages of conveniences more than ever. With this said, this is to be mentioned that while enjoying the luxuries of online realm, we often forget the hard work it might took to design these processes. The challenge is always about how you'd maintain a reliable online presence and keep your customers satisfied.
Digital platforms are engaging and do emphasize with their customers, but trends do change. What may feel appealing to you today won't be that attractive the next year or decade in some cases.
These trends are updated by reading the online audience engagement patterns. This is where web development company's role comes into play.
Web design Toronto based company puts forward these up-to-date trends that are ruling the online world of website designing.
1. Say No to Sliders:
They are added to lure web visitors to click on the important features. Visuals are added make them look highly attractive and compelling. Studies proved that the first slider had notably the biggest share amongst other sliders. This proved that other sliders were going unnoticed. A static approach hence will be a better option than a slider which go unnoticed.
2. Semi-Flat Design:
Flat web designs are hell lot flat, but they were once a hot trend. Time for a shift, semi-flat designs are making their way into the market as they look far more realistic and reliable.
3. Heavy Webpages:
There is no tolerance when a page loads slowly. No matter how beautiful your website is, or how valuable the content is added, there are higher chances of viewer abandoning your website if it takes more than 10 seconds to load. Thanks to our low attention spans.
4. Hidden-Hamburger Menus are Out:
These were once embraced, but now almost everyone is opting to run away from this. These are often hidden behind stacks and they require multi clicks or taps which makes them less efficient.
5. Customized Images Over Stock Images:
Many marketers are working to add custom photography to their website. This will give the website a personal appeal. The value of customized images is growing as compared to long trusted stock images.
6. Dark Schemes:
While every webpage opts to stay minimalistic, a small tweak in the color scheme are necessary. White bold typography and a video or an animation can outstand in a dark themed website. Since colors carry meaning, be super precise while selecting yours.
7. The Art of Storytelling:
We have been always connected to different stories. When we were young it was, our grandparents narrating us stories, now there are films and documentaries doing this job. A website which incorporates storytelling via different illustrations, photos, videos and even infographic contributes to your brand story. People love listening story, convert your website into a lead generating machine by introducing yourself as a friendly companion.
8. Gradient Shades Are Back:
Flat web designs once shunned them, but they are making a comeback now. These gradient shades are making a strong comeback with their inclusion in CTA's to add maximum appeal.
9. Parallax Scrolling:
Parallax scrolling re history, they were not SEO friendly and weren’t considered an interactive tool to help user navigate.
10. Lots of Layers:
3D effects and layered elements are taking on the internet. Create attractive layers and surprise your web audience with amazingly creative minor interactions.
Mir Hussain @HussainMMir is a creative content writer and blogger who pens down what he feels. He is currently associated with Branex.ca which is an independent web design agency.