Use Kindle books for lead generation

Kindle books are a great tool for lead generation. Most authors don't know this and as a result, miss a lot of great opportunity to sell products and services beyond their Kindle books.

It's not that you get any kind of information from Amazon on who buys or downloads your Kindle books; you don’t.

But… there are specific strategies you can use to drive traffic to an opt in page.

To fully optimize this strategy there are a few things you need to have in place.

1. Know who your ideal target market is and is not.
2. Write a good Kindle book.
3. Create some type of an ethical bribe that your ideal prospect would be interested in.
4. Put the offer inside your Kindle book.
5. Set up your landing page.
6. Write and schedule your autoresponder messages
7. Create a plan for promotions

These are a few of the most important steps to take. From there, upload your book to Amazon. Make sure you have your categories selected according to the genre of the book, you have a robust description and if possible, reviews for your Kindle book.

Then you want to drive traffic to the book on Amazon.

Again, Amazon won’t give you any contact information at all. It’s up to you to create an offer that readers of your Kindle book want to read. From there, you add the offer to the Kindle book. It’s that simple. Or is it?

Actually, where you place the offer in your Kindle book makes all the difference in the world. Miss this and you miss a lot of potential subscribers. The first place to make your offer is in the first 10% of the book. Why? Because that’s where the look inside feature usually takes readers. That way, even if someone doesn’t buy the book, they see your opt in offer.

There are ample ways to build a subscriber list. This is one of the most creative that assures those who opt in are interested in your expertise.