:Art is the indespensible medium for the communication of a moral idea." – Ayn Rand, The Romantic Manifesto
In a crowded, noisy social media world where attention span is in short supply, it has become very critical to pay attention to what one shares in other to get the attention it craves for.
Many great and important contents do get drowned by the noise on social media because it fails to grab the attention of its audience, therefore losing it relevance.
We live in an age where visuals have become essential to the success of a brand.
It is not only visuals in it raw form but the right visuals combined with a carefully planned content marketing strategy.
Consider: Videos, Pictures, Infographics, Explainer Videos, GIFs, Animations, Blogs, Slides, Presentations, Screenshots, Quotes
Why Visuals:
1. Understand that humans are visually wired, we love to see stuff.
2. It’s the fastest way to grab one’s attention
3. It sends message across succinctly in few seconds as compared to words.
4. It carries emotions better.
5. They are social media friendly
6. Easy sharable across platforms.
7. The brain processes visuals faster
8. They create good first and lasting impressions
9. Visuals get more views than text
10. It increases engagement and opt-ins.
Online tools to create Visual
1. www.visual.ly
2. www.canva.com
3. www.creately.com
4. www.infor.am
5. www.wevideo.com
6. www.prezi.com
7. www.QuickMemes.com
Bernard Kelvin Clive is a Personal Branding Coach/Brand Strategist at BKC Consulting, Lifestyle Entrepreneur, Amazon bestselling author with twenty published books. Ghana's foremost authority on Personal branding and Digital Publishing who hosts the #1 iTunes ranked Business & Career Podcast in Ghana/Botswana. www.BKC.name