10 Steps To Effortless MLM Lead Generation With Network Marketing Webinars

Imagine a system that would allow you present unlimited iterations of your business opportunity, an unlimited number of times to an unlimited number of people… Do you think you could make more money in this business? Now, if you could teach this system to other people, do you think THEY could make more money in this business? And if THEY could teach this system to other people… well, you get the idea.
Today, we are going to examine such a system. It is a method of lead generation that is unbelievably efficient and cost effective, called the network marketing webinar. With it, you will be able to systemize your business in ways that you never thought possible.
This technology will allow you to build your business, make money and build your down line almost effortlessly and when combined with a robust auto-responder lead conversion system and an effective lead retention program, it’s possible to build your business almost effortlessly!
Below you will find the 10 steps to building the type of bullet-proof lead generation system that will automatically generate new prospects while you sleep, allowing you to create a life you’ve only imagined in your dreams.
It’s not hard to do, but it will take some effort on your part to duplicate. Once it’s done, though, I promise your life will NEVER be the same.
Step One: Like anything else in life, you have a greater chance of being successful if you increase the number of opportunities to create success. In this business, you create success by presenting your opportunity to prospective business partners. Therefore, you create success in this business by presenting your opportunity to as many people as possible.
If you are looking to build your down line, you know that recruitment is a full time job. With network marketing webinars, instead of working full time in your business, this system will allow your business to work full time for you! To make the system more effective, be sure to schedule webinars during the times most accessible to your target audience.
I suggest scheduling at least two network marketing webinars each week at different times of the day to ensure you get the greatest number of attendees. For example, schedule one for Tuesday evening and another for Thursday afternoon or Saturday morning to make sure there is a time available for most attendees.
If you are unable to conduct more than one webinar each week, be sure to schedule your webinar at least a week in advance. This is so you can promote it effectively and increase the number of attendees. Even though I created One Touch Webinars, I also recommend Go To Webinar as a good alternative product.
Here is a tip. If you use Go To Webinar, make sure you schedule your webinar to last 30 minutes longer than you plan. That way, if you go over a little it won’t shut down on you. If you use One Touch Webinars for your network marketing webinars, you will not have that problem, since you will be using an edited, pre-recorded message to present your business opportunity.
Step Two: When prospects decide to do business with you during your network marketing webinar, they are doing so because they are usually looking for freedom. Freedom from stress, bills, work or anything else that has them feeling bound and trapped.
By the same token, you are looking for freedom as well, right? Well, I have always said that “Freedom Is In The Follow-Up”, so it is important to follow up with those who have registered for your network marketing webinar as well as those who have attended your MLM webinar.
It is important to remain in contact with those that attend your network marketing webinar, whether they choose to sign up for your team or not, so it is important that you prepare a compelling registration page to capture the name, email address and phone numbers of people that register for your MLM webinar.
Although most webinar providers will capture that information, you want them in your auto-responder system so you can follow up and market to them before and after the webinar. If you do not have an auto-responder system, I have used 2 which I think are tops in the industry, Infusionsoft and Aweber and can recommend them unconditionally.
Otherwise, if you use One Touch Webinars to conduct your network marketing webinars, it has a fully functioning auto-responder as a part of the system that you can use to follow up with prospects before, during and after your MLM webinar.
Step Three: Be sure to interact with your attendees during the webinar by having them fill out polls, surveys or download information. By asking poll questions during the webinar you keep the audience involved, as well as allowing you to tailor the presentation to them. As an added benefit, it provides social proof to everyone attending the webinar. A survey follows the webinar and allows your audience to give you feedback so you can improve your presentation and make it more effective for subsequent attendees. .
The auto-responder sequence should start as soon as they sign up and continue until the start of the webinar. It should be capable of sending emails AND SMS text messages if you have the attendee’s cell phone number. After the webinar, use the auto-responder series to thank your attendees and follow up with those who have signed up for your team as well as those who have not. In fact, the latter group is most likely the largest and most important group to nurture at this time, as you may be able to double the size of your team by engaging them in the coming weeks and months.
Step Four: Many Network Marketers believe that it is best to demonstrate THEIR success during presentations to potential down line partners and this is a huge mistake. These presentations should be focused on the prospects needs and NOT the presenter’s accomplishments. Take time to KNOW and UNDERSTAND your prospective partners and cater to their needs during your presentation.
Your presentation should be BENEFIT driven and by that I mean the benefits for the prospect. So many presentations in our industry talk about how long your company has been in business, how wonderful the leaders are, and how incredible the products and compensation plan are, but who cares??? Certainly not your webinar attendees.
They could care less about the type of car you drive or how many people are in your down line. I hate to bring you a dose of reality, but all they care about is themselves and their problems. You need to answer the What’s In It For Me question. You need to provide a solution to their nagging problem. You need to figure out what is keeping them up at night and answer THOSE questions… Do that and you will have a successful presentation.
Step Five: There is nothing worse than attending a network marketing presentation that is thrown together without adequate preparation. You will LOSE business partners rather than gain them and an inadequately prepared network marketing webinar is no exception. Practice, practice, practice your MLM webinar presentation. If you are bringing in guest panelists, make sure you rehearse prior to the ‘live’ webinar. You want to discover the problems and awkward spots before you go live. That last thing you want to happen is to sound scripted and unnatural. You want all players to know their parts before your live performance. However, if you are using a recorded presentation system like One Touch Webinars, you are in better shape, because you can record another “take” which is more on target and edit your presentation to suit your needs.
Step Six: If you want to ruin your network marketing webinar before it starts, show up late… Yeah I know, this should be obvious, however it seems to happen all the time! There are some people that go through all the steps to create and promote their network marketing webinar, only to ruin everything by not showing up on time. As a personal rule, I always came in 30 minutes in advance so attendees arriving early will see a welcome screen. That is so much more professional than seeing a screen saying the host has not arrived yet.
If you are using a pre-recorded webinar system like One Touch Webinars however, you can eliminate this problem because a brand-able countdown timer is usually included. This means that you will never be late and if someone logs on before your webinar starts, they will see YOUR branded message and possibly be able to download a handout to follow along during the webinar. This is REAL engagement during your network marketing webinar and will lead to more people seeing your ENTIRE message and ultimately to a larger down line.
Step Seven: Remember that people like freebies and will always respond better if given ‘ethical bribes’. Let your attendees know about a down-loadable gift at the beginning of the network marketing webinar, but do not provide the link until the end of the presentation. Be sure to ‘reset your hook’ during the webinar to increase the ’stickiness’ of the webinar and entice people to remain until the end of the network marketing webinar.
You never know what is going to get the attendee excited. So by having them stick to the end with a shameless bribe, you increase the odds that you will strike that chord. Just make sure your gift is relevant to the presentation. For the MLM webinar audience, I use “How To Make $7,000 In 7 Days Using Webinars” as a GREAT network marketing webinar gift, as it shows them how to use webinars to make money and ultimately build their down line once they become members of your down line.
Of course you can use any gift or down-loadable product as the gift you use for stickiness. This is a proven concept to keep attendees on the webinar. Use it in your business and you are guaranteed to increase the number of attendees on your network marketing webinar!
Step Eight: Have you ever been to a presentation that dragged on forever and did not have any life to it? Did it inspire you to take action? The answer is a resounding NO! So my best advice to you is…Don’t be boring!
Remember, the whole purpose of this process is to convert prospects into members of your down line, so if you bore them to tears you lose.
Change the tone and tempo of your voice. Throw in polls. Encourage audience participation. Include involvement devices. Even something as simple as turning the conversation over to a panelist or opening the phone lines up for a Q&A can keep interest levels high.
The point is… Keep their interest!
Now, if you have trouble creating exciting presentations, there are companies out there who will assist you. You can have something created using video shot on location or screen capture using PowerPoint or a combination of the two. The point is, make sure it is interesting and captures the imagination of the viewer, making them want to join your system. If you have some difficulty finding someone to assist you feel free to contact me and I can do it for you or find someone to handle the job.
Step Nine: Do you know why people choose to buy things? Do you understand the psychology behind their choices? Well, you should! People choose to buy based on emotion. Then, they look for logical reasons to back up their emotional decision. This is why it’s important that you do not talk about yourself in your presentation; they have no emotional connection to you or the opportunity you are showing them on this network marketing webinar.
They do however, have an emotional connection to themselves, their families and their current financial position, so you have to find THEIR emotional hot buttons and help them find a way to relieve the pressure that these issues are causing. Then, you have to associate you and your business with a solution and show them how they will find that solution through doing business with you.
It’s THAT simple…
It seems like a lot, but it’s easier than it sounds. If you need some additional ideas, feel free to get my article, “31 Psychological Secrets To 31% More Sales“, where I break down the psychology of sales and help you to use these secrets to build your business using almost ANY method, including network marketing webinars.
Step Ten: Have you ever attended a promising network marketing webinar or MLM event but the presenter did not tell you what to do next? It was a huge waste of time, right? It’s the same thing if they take too long to get to the close, because they may lose you then too. Well, that person did not know how to close or perhaps had some aversion to closing the sale. This is the most common problem faced by those with little or no income being generated by their businesses. Believe me, this is a dream killer.
If you suffer from a lack of sales, you have to learn to close… Plain and simple. There are steps to learning this process, but no one does it better than Mark Joyner, with his “Irresistible Offer” technique. If you don’t read another book this year, be sure to get this one, as it will turn you into a ‘closing machine’. (If you want a ‘quick and dirty’ primer on this technique, Click Here and I will send you my notes on it and tell you how it has worked for me.)
Well, if you use a network marketing webinar to present your business opportunity to potential business partners, you will have a foolproof method of creating a consistent marketing message for your prospects that will allow you to present your opportunity in a clear, concise and MOST importantly, effective manner. Perhaps you can use the Irresistible Offer or some other effective technique, but the key to this method is being able to perfect your closing and trying it out on as many people as possible.
One last thing to keep in mind… Always test the effectiveness of your close using a ‘control’ and a test presentation. Once you find the magic combination that works best, use that presentation as your ‘control’ and create another test. Monitor the effectiveness of these two presentations and use the best performing as the control and so on. I am a testing fanatic and find that this method ALWAYS leads to better results and an increased bottom line.
Now as you went through these ten steps you may have noticed a commonality among them. It is preparation. As you begin (and continue) to produce extraordinary results, people will begin to see you as “lucky”. I can assure you that “luck” has nothing to do with it, because your success will be the result of intelligence, preparation, determination, hard work and finally, skill.
As long as I can remember I have believed that “luck” is the intersection of opportunity and skill. As Tony Robbins is known to say “The meeting of preparation with opportunity generates the offspring we call luck”.
You create opportunity when you have people attend your network marketing webinar. If you use this 10 Step Action Plan to build up your skills and prepare yourself to take action when the opportunity arises, I guarantee you will create both good luck and good fortune through MLM webinars. Good luck!