One of the biggest challenges in selling professional services is that what you are offering is intangible. Your product can't be seen, touched, or tasted. Until your prospective clients experience what you do, they have no way of knowing if it will turn out, whether they will like it, and how ... Views: 1011
While most marketers are beginning to understand the critical importance of maximizing conversion rates, few are tracking or working to maximize another critical measurement of website effectiveness.
Visitor value…
Visitor value is simply a representation of how much money you make per visitor ... Views: 784
Whether you realize it or not, if you've been on the Internet today, you have encountered affiliate marketing. If you have ever “clicked thru” one site to order something from another, the first site probably received a portion of the sale. For instance, independent booksellers have limited ... Views: 901
My kids taught me a lot about marketing communication when they were teenagers. My son had me playing 20 questions. When I asked what he'd done at school or out with his friends the night before, I'd get one of two classic teenage responses; "Stuff" or "Nothing". I'd have to pepper him with ... Views: 789
You don't have to spend thousands of dollars on advertising to build an effective campaign. In fact, you can get great publicity that will drive customers to do your door absolutely free of charge!
One of the best ways to do this is to attract press coverage. You don't have to pay for ... Views: 1015
Buying foreclosures can be extremely profitable for real estate investors. However, most of these homeowners are mortgaged to the hilt. They have no equity, and big loan payments. In fact, many actually owe more than the property is worth!
Most investors will walk away from these deals ... Views: 682
Buying foreclosures can be extremely profitable for real estate investors. However, most of these homeowners are mortgaged to the hilt. They have no equity, and big loan payments. In fact, many actually owe more than the property is worth!
Most investors will walk away from these deals ... Views: 953
You know the old joke:
"How do you make a million in the stock market? Start with two million?"
There is no way around it, risk and stock market fees are a part of trading that you can`t avoid. But, you can manage your risk. You can also manage the brokerage stock trading fees that eat away at ... Views: 1067
If you’re active in real estate investing, you may already realize one of the biggest issues real estate investors face: Finding Great Deals.
Foreclosures at a 52-year High
With foreclosures at a 52-year high, there are thousands of deals available on the market, if you know where to find ... Views: 871
It is commonly believed myth that personality testing instruments can measure your personality and predict your future behaviors. The pre-employment testing mechanism has been following this creed without any solid evidence. The testing industry claims all out validity. The educational ... Views: 687
1 "Bookmark This Web Site Now" Tell your visitors tobookmark your web site. They may see your web sitelisted in their bookmarks and visit again. You shouldalso give then a good reason to bookmark your site.For example tell them you add new content everyday.Wording: Just press “ctrl + D” to ... Views: 1111
According to the Anti-Phishing Working Group (APWG) email scams also known as phishing attacks claim more than 2,000 victims each day from more than 75 million phishing emails that are sent each day. The APWG also claims that these email scams steal close to $1 billion a year from its victims. ... Views: 744
Everyone’s big on emotional intelligence now, because we’ve learned the hard way that a person’s people skills can make or break them in the workplace. If the person is highly exceptional in their field, it can be a close call, but all things being equal, we prefer to work and socialize with ... Views: 1564
Otherwise called a Protestant work ethic, a Google™ of the term “work ethic” yields a definition at Answers.com that reads, “A view of life that promotes hard work and self-discipline as a means to material prosperity. It is called Protestant because some Protestant groups believe that such ... Views: 3129
It is estimated that reported earnings from the internet will be numbered by the trillions in the year 2005. Internet-based businesses such as virtual assistants, web development, retail, consulting and freelance services make up a large percentage of the money earned online, and there is still ... Views: 893
Do you know how many people in US are earning their livelihood with the help of eBay? According to a new survey conducted on July 2005 by ACNielsen, a leading research firm, an astounding 724 thousand Americans respond that they rely on eBay for their main or supplemental income. Apart from ... Views: 1288
"Advertising doesn't work." I hear it from my clients all the time. One client was about to file for bankruptcy because she wasn't getting a good response to her radio ads, and the cost was killing her. But she knew her target market was listening; she knew she needed to get her name out there ... Views: 818
To be a success, your resume must have sufficient "scan appeal" to pass a first cut – that initial stage when a busy employer, faced with a stack of resumes, scans each one for about 30 to 60 seconds and rejects most. What can you do to make sure that your resume survives the first cut?
For ... Views: 581
No matter how much time and energy you invest in job seeking, critical mistakes can derail your efforts. Consider the following job search scenario. Each of the mistakes described below can put your job search off track, but all are easy to avoid.
Mistake #1: Starting with a Handicap
Your ... Views: 518
No matter how much time and energy you invest in job seeking, critical mistakes can derail your efforts. Consider the following job search scenario. Each of the mistakes described below can put your job search off track, but all are easy to avoid.
Mistake #1: Starting with a Handicap
Your ... Views: 619
How Bryant & Stratton College Internship and Career Placement is helping the Local Economy to grow
This is a Part 1 of a 3 Part TV Series
This TV show, hosted by Lester Robinson of “The ABC’s of Insurance” TV interview Jeffrey P. Tredo of Bryant & Stratton College and Drew J Cerza “ ... Views: 1546
Would you like to have your employees walk a few miles in your shoes? Looking for a simple way to explain the flow of the revenue and expenses for your business? Want to change the perspective on the gap between wages and amounts charged to customers? Adapt this exercise to your small business ... Views: 1000
Over the course of my business career, I have witnessed many business successes and failures, including some of my own. I have seen intelligent, knowledgeable people with great business plans fail and I have seen others less well equipped seemingly stumble into tremendous success. There have ... Views: 1328
Free publicity is there for the grabbing. All it takes is a little creativity and a powerful ezine. Writing an ezine (commonly known as an email newsletter), will assist you in building credibility while marketing your company service or product.
Approaching the Concept
Before you jump into ... Views: 1505
by Bill Stoller, Publisher
Free Publicity, The Newsletter for PR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp
From time to time, people ask me how public relations has changedduring the two decades in which I’ve been seeking publicity. Myanswer: technology. Twenty years ago, ... Views: 1209
You finally did it. You made the decision to leave a career that makes you dread every Monday morning and pursue one that you feel is your true calling. Congratulations! Making the decision was the hard part, right? Unfortunately, no. You’ve convinced yourself that this is the right move…how do ... Views: 699
If you are in a job search and aren’t receiving viable hits, it’s time to walk a mile in an employer’s shoes. Okay, I realize what you may be thinking. For just one day, you would like an employer to walk in your shoes so they can be sympathetic to the stresses you are going through on a daily ... Views: 859
How many teams does your company send to a trade show? Unless you work for the very largest of Fortune 500 companies, the answer is probably one. It’s very rare for a company to send two teams to a show. Instead the same small group of staff members have to pull double-duty at the trade show, ... Views: 835
How to Increase Your Sales Using Emotional Language
Warning:
In order to make the point of how emotions are used to persuade I have two outcomes in mind. The first is to demonstrate subtle emotional elicitation. The second is to encourage you to invest in learning more about persuasion and ... Views: 2499
It's not too early to start planning for the sales results you want at the end of 2005. Here are seven things you can do to make sure you're in the Winner's Circle at your Next National Sales Meeting.
1. Develop a system for everything. There's a fundamental reason why companies like ... Views: 725
Challenges posed by recent economic and market shifts, though predicted for some time, have instigated chaos in the lives of many business professionals and factory workers alike, not to mention just about everyone else who is paying attention. Instead of embracing change and allowing it to fuel ... Views: 969
ABSTRACT
With the advent of crude oil in Nigeria, solid minerals exploration and exploitation, as well as agriculture, have been relegated to the background. There is however no doubt that crude oil is the mainstay of Nigeria’s economy. The solid mineral, baryte, is of a strategic importance ... Views: 8357
I would like to share with you one simple stratergy in creating income with your own website. This is just one method out of simply millions that you could create for yourself. Remember the internet provides no limits. This is one example that does work for me, and may give you an insight into ... Views: 560
Credit repair scam - How to avoid being a statistic?
A good credit history is critically important for the consumer. A bad credit will prevent you from getting a business loan, owning a home, or even a job. Promises to "fix" your credit are always made by credit consolidation companies, but they ... Views: 681
Launching a new product or service is an exciting time and it is possible to overlook something in the rush to get that product or service to market. I developed the following checklist to make certain that I didn¡¦t make the same mistake twice. Hopefully it will keep you from making a mistake ... Views: 1875
The interesting thing about online buyers is they are extremely price sensitive. A survey done by Forrester Research shows that 73 percent of surveyed online buyers expect prices on the Internet to be cheaper than in stores. No wonder auction marketplaces are thriving. Among the most popular ... Views: 1040
“Don’t ask your father the minute he walks in the door,” my Mom used to tell me. “Wait till he’s in a good mood. Let him unwind a little.”
Then some time later, she would alert me that “the good mood” had arrived, and it was time to ask him. It was a mystery to me, but gradually I began to ... Views: 975
Every independent professional should have a website, an ezine, and an email marketing strategy, right? If you're not taking maximum advantage of web technology to market your professional services, you are behind the times, and missing out on huge opportunities. At least that's what most ... Views: 1079
10 Work at Home Niches You Can Use Today
One of the biggest obstacles to getting started working at home, or expanding your current home based business, is finding a profitable niche to target. Well, I have done a significant portion of the hard work for you in this article.
Below are ten ... Views: 1043
In theory the idea of generating additional (and passive)business revenue from books, CD programmes and eBookscouldn't be simpler. Find a market. Create a product. Watchthe money roll in while you play golf, pamper yourself, shopfor shoes, go fishing or enjoy a little R&R.
The reality though ... Views: 749
If you are involved with affiliate marketing on the Internet, chat rooms can really provide you solid ground to find new prospects, customers and affiliates. As compared to other advertising methods, such as posting your messages in discussion groups, FFA. sites etc,
chat rooms can have the ... Views: 1147
Imagine you’ve just thrown a rock into a pond. SPLASH! Ripples begin extending around the point where the rock hit the water. An interesting observation is that the ripples closest to the rock are actually the smallest ones. Then each ripple creates another larger ripple…until finally it ... Views: 956
WORDS THAT INSPIRE
A monthly quick shot to motivate you, in less than 45 seconds, from Julie Cohen Coaching
What is your PASSION?
Dictionary*says:
strong liking for or devotion to some activity, object or concept; object of desire or deep interest; love.
What it REALLY means:
doing ... Views: 804
1. Address your targeted audience on your business site. Example: "Welcome Internet Marketers". If you have more than one, address them all.
2. Make sure your content and graphics are relevant to your web site's theme. You wouldn't want to use a bird graphic on a business web site.
3. Alert ... Views: 1298
Once you decide which products you are planning to sell on the Internet, and what type of web store you are going to use in order to display your products, next vital decision that you haveto take is to figure out how your customers are going to pay you.Whatever you plan to sell online, ... Views: 988